Discussion How dumb is it to air promos inbetween a cricket match?

The Lonelier Island

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Watching England vs Ireland one-off test. Credit to Sony for airing the Sky Sports feed. But can't they enhance our experience by airing without ads. I know channel needs to make the money from sponsors. But there isn't any. All I see are Ashes promos, Ronald Garros, FA Cup and Asian Games promos. Sure thing if we opted for a channel to watch some Irish cricket which is the nichest of all boards on TV. We will subscribe to watch other sports on the channel too. Same thing happens during other broadcast like during WWE. Too much upcoming series' promotion over actual sponsors. Why not offer a better global broadcaster worthy experience than spam viewers with own in-house promotion?

What's your opinion on this?
 
They are atleast better not block whole screen like star sports

Not sure about other star channels but star sports 3 blocked by on screen ads specially when player scored a milestone

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