How Reliance Jio plans toshake up the cable TVmarket

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Sajee

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MUMBAI: Cable TV companies guard their
territories and rarely bother about what is
going on outside their gate. They did shake
their legs and ran to defend when direct-to-
home (DTH) operators threatened to invade,
but never feared they would be crushed.

Now they are bracing for an alien creature
called Reliance Jio, which is yet to arrive
and the form of which they can only
visualise but are unable to predict.
In the dying days of analogue cable,
billionaire Mukesh Ambani is nursing
ambitions to become a mix of Comcast and
Verizon in India. There is no quad-play
service provider yet and no private company
has immediate plans to change the
landscape with internet, TV, landline and
wireless provisions.

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