MUMBAI: Compressed by demonetisation, rapid progress of DD Freedish and extension of deadline for implementation of digital addressable system (DAS) in Phases III and IV due to court cases, subscription revenue grew slower at 7% over to touch Rs 387 billion in 2016 in an overall pie of Rs 588 billion for the Indian television industry.
Subscription revenue, however, is expected to grow at a CAGR of 14.8% to reach Rs 771 billion by 2021, according to the 2017 FICCI-KPMG Media and Entertainment industry report. This will be driven by the benefits of DAS flowing in post 2017.
Advertising revenue, which grew at 11% in 2016, will progress at a slightly slower pace than the pay TV engine. It will grow at a CAGR of 14.4% to reach Rs 394 billion, up from Rs 201 billion in 2016.
The television industry in India will grow at a CAGR of 14.7% to reach Rs 1,166 billion by 2021. In 2016, it stood at an estimated size of Rs 588 billion, posting a growth of 8.5% over the earlier year.
How TV’s pay and ad revenues are shaping up to grow to Rs 1,166 bn by 2021 | TelevisionPost.com
Subscription revenue, however, is expected to grow at a CAGR of 14.8% to reach Rs 771 billion by 2021, according to the 2017 FICCI-KPMG Media and Entertainment industry report. This will be driven by the benefits of DAS flowing in post 2017.
Advertising revenue, which grew at 11% in 2016, will progress at a slightly slower pace than the pay TV engine. It will grow at a CAGR of 14.4% to reach Rs 394 billion, up from Rs 201 billion in 2016.
The television industry in India will grow at a CAGR of 14.7% to reach Rs 1,166 billion by 2021. In 2016, it stood at an estimated size of Rs 588 billion, posting a growth of 8.5% over the earlier year.
How TV’s pay and ad revenues are shaping up to grow to Rs 1,166 bn by 2021 | TelevisionPost.com
