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With a viewership share of 64 per cent, Zee Marathi sits at the top enjoying an enviable position.
It is bigger than the sum of the viewership of its two competitors—Colors Marathi and Star Pravah.
Its sibling movie channel Zee Talkies also has a bigger viewership than the two competing channels.
For Zee Marathi, which will complete 16 years of run this Independence Day, it has been a good journey, except for 2010–11 when increased competition from Star Pravah and ETV Marathi (now Colors Marathi) had pushed the channel down.
It was a time when most of the shows on the channel were not working and when Sharada Sunder rejoined the company as head of regional channels for Hindi-speaking markets.
In the words of Sunder, Zee Entertainment Enterprises Ltd (ZEEL) EVP of regional channels, a relentless and rigorous approach, coupled with innovations, took the channel back to the No. 1 spot in the next one and a half years. Since then, there has been no downward movement. “In the last 3–4 years, we have fortified our leadership.
We have moved from 40 per cent to 64 per cent market share,” Sunder says.
Read more at:
How Zee Marathi made the climb and consolidated its leadership position | TelevisionPost.com
It is bigger than the sum of the viewership of its two competitors—Colors Marathi and Star Pravah.
Its sibling movie channel Zee Talkies also has a bigger viewership than the two competing channels.
For Zee Marathi, which will complete 16 years of run this Independence Day, it has been a good journey, except for 2010–11 when increased competition from Star Pravah and ETV Marathi (now Colors Marathi) had pushed the channel down.
It was a time when most of the shows on the channel were not working and when Sharada Sunder rejoined the company as head of regional channels for Hindi-speaking markets.
In the words of Sunder, Zee Entertainment Enterprises Ltd (ZEEL) EVP of regional channels, a relentless and rigorous approach, coupled with innovations, took the channel back to the No. 1 spot in the next one and a half years. Since then, there has been no downward movement. “In the last 3–4 years, we have fortified our leadership.
We have moved from 40 per cent to 64 per cent market share,” Sunder says.
Read more at:
How Zee Marathi made the climb and consolidated its leadership position | TelevisionPost.com
