Hungama and Tata Sky to live-stream ghazal festival |

[Thakur]

MUMBAI: Digital entertainment company
Hungama and DTH operator Tata Sky are set to
live stream ‘Khazana: A Festival of Ghazals’ on
1 and 2 August.
The 13-year-old festival is a celebration of
glorious music that brings together the
country’s renowned ghazal artists to raise
funds for Cancer Patients AID Association
(CPAA) and the Parents Association Thalassemic
Unit Trust (PATUT).
It will be live-streamed across digital platforms
of Hungama, and ghazal lovers can watch the
concert on Hungama.com mobile app in the
ghazal section, Hungama’s official YouTube
channel, Pankaj Udhas’s official Facebook
page, as well as on Daily Motion India. The
concert will also be live streamed on Tata Sky
for its Actv Music subscribers.
Hungama Digital Media Entertainment MD and
CEO Neeraj Roy said, “We have long believed
that Indian consumers like to not only listen to
music but also watch music. Now with
increased broadband penetration, people have
the option of viewing their music, and we at
Hungama.com will continue to seek
differentiated original content like ‘Khazana’ to
live-stream to subscribers. I am sure fans of
ghazals and music will enjoy Khazana as well as
the other upcoming initiatives from
Hungama.com.”
Ghazal icon Pankaj Udhas, along with
celebrated artists like Bhupinder and Mitali
Singh, Shruti Pathak, Tauseef Akhtar, Talat Aziz,
Sadhna Sargam, Sraboni Choudhary, Runa and
Neha Rizvi, Suresh Wadekar, Surinder Khan
and Pooja Gaitonde, will come together for the
charity event.
Pankaj Udhas said, “The live-streaming of the
concert enhances the reach of our initiative
and helps us reach out to international
audience too. The impact of digital media is so
huge, that last year we had requests from
people from US and UK while the concert was
streaming on Hungama. Hungama and Tata Sky to live-stream ghazal festival | TelevisionPost.com