I&B ministry committed tohelping turn media industryworth

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NEW DELHI: In his first major interaction with
the top decision makers in the media
industry, information and broadcasting
minister Prakash Javdekar endorsed the vision
of turning the industry into $100 billion
worth in a decade and said the government
would be a "partner in progress".
Javdekar made the commitment at the CII
CEOs roundtable on media and entertainment.
40 top CEOs of the media and entertainment
(M&E) sector interacted with the minister and
were confident that pending decisions will not
be further delayed by the new government.
Issues related to broadcast, films, DTH, cable,
radio, print, news broadcast were briefed by
industry leaders at the CII roundtable.
"This government is about communication
and consensus. We will create a process in
which decisions will be taken in four weeks
which was taking four months earlier," said
Javadekar with reference to decisions
pertaining to the broadcast sector.
Javadekar maintained that the ongoing
digitization will not be abandoned, radio
phase III licensing will be processed faster,
news allowed in FM radio, current DAVP rates
will be relooked and self regulation advocated
for print medium, a CII release said.
"We believe that soft power of Indian M&E
sector can bring innumerable benefits to the
Indian economy. The M&E industry provides
direct employment to around 10 million
people and has the potential to double the
number. This sector also is on the cusp of
achieving the same global success that the
Indian IT industry has achieved," said Ajay
Shriram, President, CII in his opening
address.
Bimal Julka, I&B secretary, said his ministry
will be an "enabler and facilitator" and will
create single window clearance with no
"multiple grills". He said the phase III FM
radio auctions will be completed by December
2014. Julka also made a request to the M&E
industry to present budget proposals to his
ministry by June 23 to be presented to the
finance ministry.
Sudhanshu Vats, chairman, CII media and
entertainment committee and group CEO,
Viacom 18 Media Pvt. Ltd said accountability,
clarity and foresight from M&E stakeholders
will take the sector to new heights.
In his opening address Chandrajit Banerjee,
director general, CII said that an innovative
push from the government in an enabling
regulatory infrastructure and policy reforms
will create a world class knowledge driven
entertainment in India, a CII release said.
 
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