I&B ministry’s spend on DTH increases 74% in FY13

  • Thread starter Thread starter superdudebuddy
  • Start date Start date
  • Replies Replies: Replies 0
  • Views Views: Views 1,297
Joined
7 Jan 2014
Messages
1,225
Reaction score
314
I&B ministry’s spend on DTH increases 74% in FY13


MUMBAI: Direct-to-home (DTH) service, offered without any subscription fee to customers, is getting the attention of the government. The Information & Broadcasting ministry has spent Rs. 308.82 crore ( Rs. 3.09 billion) in the financial year 2012–13 on the DTH sector, promoting the infrastructure of Prasar Bharati to spread Free Dish, its free-to-air (FTA) DTH service. Total spend on DTH in FY13 saw a 74 per cent increase compared to Rs. 177.91 crore ( Rs. 1.78 billion) in FY2011–12.


Prasar Bharati’s DTH service spreads across the country and offers FTA channels to customers. It also reaches out to different strata of the society and allows the pubcaster’s Doordarshan channels to be watched. The other private satellite channels, dependent on advertising revenue, pay a carriage fee to hop on to the platform.

Prasar Bharati has been progressively increasing its investments so that it can carry more channels on its DTH platform.




Read Full Here
 
Back
Top Bottom