Thakur
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Mukesh Ambani-controlled TV18 Broadcast and Turner International’s CNN have decided not to renew their brand licensing agreement, ending their 10-year association that established CNN-IBN as a popular English news channel.
The news services arrangement for use of the CNN brand and CNN news content also reach their end, both companies said on Monday.
TV18 Broadcast’s deal with CNN concludes in January 2016. English news channel CNN-IBN will, thus, have the brand name CNN dropped.
It is not clear yet whether TV18 Broadcast will continue with the IBN brand or replace it with another name.
CNN has initiated talks with Subhash Chandra-controlled Zee Media Corporation Ltd (ZMCL), which runs a clutch of Hindi and regional news channels.
Chandra has been toying with the idea of launching English-language news channels, both in the general and in the business news space.
Launched on 16 December 2005, CNN-IBN will complete 10 years later this year. It was earlier headed by leading television journalist Rajdeep Sardesai, who left the channel following TV18’s acquisition by Mukesh Ambani-led Reliance Industries. Global Broadcast News (GBN), which had the original agreement with CNN Turner International, later became IBN18 Broadcast and then TV18 Broadcast Ltd.
TV18 had entered into a brand license agreement with CNN on 27 October 2005, under which it got the limited, exclusive non-transferable right to use the name and logo of CNN in India.
Under this agreement, CNN may add or remove elements from its licensed material as it deems necessary. The company had also executed a news service agreement with Turner under which it got a limited, exclusive license to receive and re-broadcast CNN programming content in India.
Both these agreements are valid until 17 December 2015. CNN IBN was at number three spot with a weekly rating of 148 in thousands, as per BARC ratings for all India: NCCS AB: Males 22+: Week 24: Individuals: C&S 1Lac+. TV18 also has a brand licensing agreement with CNBC to run business news channels.
On 13 August 2003, TV18 entered into a program and trademark license agreement with CNBC-Asia Pacific. As per this deal, TV18 can use CNBC’s name and logo for the production and broadcast of CNBC-TV18 until31 March 2018.
The brand licensing arrangements with CNBC and CNN have helped the TV18 news channels to strengthen brand recall with Indian audiences.
TV18 operates a clutch of general, business and regional news channels like CNBC-TV18, CNBC Awaaz, CNBC Bajar, CNBC-TV18 Prime HD, CNN-IBN, IBN7, ETV channels and IBN-Lokmat, a Marathi regional news channel in partnership with the Lokmat Group.
Read more at:
http://www.televisionpost.com/television/ibn-and-cnn-end-their-10-year-association-turner-starts-talks-with-zee/
The news services arrangement for use of the CNN brand and CNN news content also reach their end, both companies said on Monday.
TV18 Broadcast’s deal with CNN concludes in January 2016. English news channel CNN-IBN will, thus, have the brand name CNN dropped.
It is not clear yet whether TV18 Broadcast will continue with the IBN brand or replace it with another name.
CNN has initiated talks with Subhash Chandra-controlled Zee Media Corporation Ltd (ZMCL), which runs a clutch of Hindi and regional news channels.
Chandra has been toying with the idea of launching English-language news channels, both in the general and in the business news space.
Launched on 16 December 2005, CNN-IBN will complete 10 years later this year. It was earlier headed by leading television journalist Rajdeep Sardesai, who left the channel following TV18’s acquisition by Mukesh Ambani-led Reliance Industries. Global Broadcast News (GBN), which had the original agreement with CNN Turner International, later became IBN18 Broadcast and then TV18 Broadcast Ltd.
TV18 had entered into a brand license agreement with CNN on 27 October 2005, under which it got the limited, exclusive non-transferable right to use the name and logo of CNN in India.
Under this agreement, CNN may add or remove elements from its licensed material as it deems necessary. The company had also executed a news service agreement with Turner under which it got a limited, exclusive license to receive and re-broadcast CNN programming content in India.
Both these agreements are valid until 17 December 2015. CNN IBN was at number three spot with a weekly rating of 148 in thousands, as per BARC ratings for all India: NCCS AB: Males 22+: Week 24: Individuals: C&S 1Lac+. TV18 also has a brand licensing agreement with CNBC to run business news channels.
On 13 August 2003, TV18 entered into a program and trademark license agreement with CNBC-Asia Pacific. As per this deal, TV18 can use CNBC’s name and logo for the production and broadcast of CNBC-TV18 until31 March 2018.
The brand licensing arrangements with CNBC and CNN have helped the TV18 news channels to strengthen brand recall with Indian audiences.
TV18 operates a clutch of general, business and regional news channels like CNBC-TV18, CNBC Awaaz, CNBC Bajar, CNBC-TV18 Prime HD, CNN-IBN, IBN7, ETV channels and IBN-Lokmat, a Marathi regional news channel in partnership with the Lokmat Group.
Read more at:
http://www.televisionpost.com/television/ibn-and-cnn-end-their-10-year-association-turner-starts-talks-with-zee/