IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan

Thakur

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With ICC World T20 round the corner from 15 March 2016 onwards, cricket aficionados from around the world will be glued in front of their TV sets cheering for their respective teams. In a cricket crazy nation like India, interest in cricket explodes for a tournament as big and as prestigious as the World Cup. The country comes to a standstill each time the Men in blue hit the lush green field to clinch the world championship and this time the excitement is a notch higher, given that India is hosting the tournament.

 



To go along with the mood of the nation news broadcaster IBN 7 has created an exclusive programming titled T20 Ka King Kaun. The new show will hit the television screens from 16 March between 6.30 pm and 7.30 pm, on 17 March between 6:30 and 8 pm, on 18 March between 7 and 9 pm and on 19 March between 5 and 7:30 pm. 

With the entire news space equipped with exclusive sets of programming during the T20 World Cup, IBN 7 promises to give its viewers an unmatched perspective right through the tournament with all the latest updates, analysis and insights on every single match of this cricketing extravaganza.  

On days that India will be playing, the channel will extend its programming duration. For the India-Pakistan clash scheduled on 19 March, the channel has planned integrated shows with three news channels from across the border. 

IBN 7 has tied up with Pakistan based channels like Duniya TV, ARY News and Sama TV to present the unique joint show with each of these channels providing a preview of the key India – Pakistan match and will capture unique scenes. Experts on Dunya TV will include Kamran Akmal, Aaqib Javed and Zainab Abbas while the panel of experts on Samaa TV will include Aamer Sohail and the panel on ARY Digital the will include Basit Ali.

Talking about the tie-ups, IBN 7 deputy managing editor Sumit Awasthi says, “The shows will run live on the channels, giving viewers a unique experience of witnessing cross border debates and discussions between anchors and experts”.



http://www.indiantelevision.com/television/tv-channels/news-broadcasting/ibn7-to-ride-on-icc-world-cup-t20-wave-ties-up-with-channels-from-pakistan-for-indo-pak-clash-160315
 
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