Thakur
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MUMBAI: ID – Investigation Discovery, the 24-hour Hindi entertainment channel from Discovery which presents true stories of real life investigations brought the intriguing world of mystery and suspense alive at the recently concluded Goafest 2015 with an engagement with the festival audience. At its booth at Goafest the broadcaster held a hunt to ‘Find The Culprit’.
Delegates and industry chiefs of media and advertising agencies, prominent marketers and industry bodies could not resist turning detectives and solving the puzzles. ID claims that its booth was attended by over 1500 people during the festival. ID also engaged with the Goafest audience through an SMS campaign titled ‘ID- Cool Investigator’.
Attendees were sent questions related to a crime on SMS and had to respond with the correct answer, using their astute logical reasoning. The campaign received responses from over 500 visitors and winners were rewarded at the ID booth. There were plenty of selfie moments and fun activities throughout the 3 days of the festival.
Read more at:
http://www.televisionpost.com/press-releases/id-makes-a-splash-at-goafest-2015/
Delegates and industry chiefs of media and advertising agencies, prominent marketers and industry bodies could not resist turning detectives and solving the puzzles. ID claims that its booth was attended by over 1500 people during the festival. ID also engaged with the Goafest audience through an SMS campaign titled ‘ID- Cool Investigator’.
Attendees were sent questions related to a crime on SMS and had to respond with the correct answer, using their astute logical reasoning. The campaign received responses from over 500 visitors and winners were rewarded at the ID booth. There were plenty of selfie moments and fun activities throughout the 3 days of the festival.
Read more at:
http://www.televisionpost.com/press-releases/id-makes-a-splash-at-goafest-2015/
