India's entertainment, media industry growing at15 per cent annually: Report

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Dinesh jain

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India's entertainment and media industry, which
generated Rs.1,120 billion in 2013, will be worth
Rs.2,272 billion by 2018, according to a report.
The television industry's revenue rose from
Rs.366 billion in 2012 to Rs.420 billion in 2013,
driven by digitisation and rise in subscription, it
said citing a PwC-CII study.
The TV sector is projected to continue to lead
the industry and is likely to reach Rs.846 billion
by 2018.
The annual growth rate of internet access and
internet advertising was 47 per cent and 26 per
cent respectively, the fastest growing segments.
Movies contributed Rs.126 billion to the
industry, riding high on domestic and overseas
box-office collections and cable and satellite
rights, said the report.
The report also shows the print share is
expected to drop from 20 per cent in 2013 to 14
per cent in 2018.

India's entertainment, media industry growing at 15 per cent annually: Report
 
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