Thakur
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India’s pay-TV market remains growth oriented. A new report released by Media Partners Asia (MPA) projects a compound annual growth rate (CAGR) of 12 per cent in total pay-TV channel revenue between 2014 and 2019 and a nine per cent CAGR between 2014-23.
The report further says that the total channel revenue will reach $8 billion by 2023 with 67 per cent derived from advertising and 23 per cent from subscription.
Moreover, during 2014 the pay-TV channels sector generated $3.5 billion in aggregate revenue, a growth of nine per cent year-on-year. The revenue mix stood at 68:32, skewed in favour of advertising sales. Affiliate fees for pay-TV broadcasters reached $1.1 billion in 2014, with $525 million from cable and $592 million from DTH.
For the first time, revenue from digital cable outgrew analog cable revenues. International revenues for pay-TV channels, which MPA does include in its analysis, totaled $280 million in 2014.
Additionally, India’s pay-TV industry will grow sales at a 9.8 per cent CAGR between 2014 and 2019 to reach $12.4 billion in revenue by 2019, according to the report.
The report further projects the sales to reach close to $16 billion by 2023. The pay-TV industry, as per MPA report, generated $7.7 billion in sales in 2014.
The report further highlights that the total pay-TV subscribers are expected to grow from 140 million in 2014 to 184 million by 2023. Pay-TV penetration, including multiple subs in a home, will climb incrementally from 80 per cent to 83 per cent over the 2014-23 period.
That apart, total digital pay-TV subscribers will grow from 68 million to 126 million over the 2014-23 period. Adjusted for multiple subscriptions, digital penetration of total pay-TV subscribers will be trending towards 67 per cent by 2023 versus 46 per cent in 2014.
http://www.indiantelevision.com/cable-tv/msos/india-s-pay-tv-revenue-to-grow-at-12-cagr-over-five-years-mpa-150602
The report further says that the total channel revenue will reach $8 billion by 2023 with 67 per cent derived from advertising and 23 per cent from subscription.
Moreover, during 2014 the pay-TV channels sector generated $3.5 billion in aggregate revenue, a growth of nine per cent year-on-year. The revenue mix stood at 68:32, skewed in favour of advertising sales. Affiliate fees for pay-TV broadcasters reached $1.1 billion in 2014, with $525 million from cable and $592 million from DTH.
For the first time, revenue from digital cable outgrew analog cable revenues. International revenues for pay-TV channels, which MPA does include in its analysis, totaled $280 million in 2014.
Additionally, India’s pay-TV industry will grow sales at a 9.8 per cent CAGR between 2014 and 2019 to reach $12.4 billion in revenue by 2019, according to the report.
The report further projects the sales to reach close to $16 billion by 2023. The pay-TV industry, as per MPA report, generated $7.7 billion in sales in 2014.
The report further highlights that the total pay-TV subscribers are expected to grow from 140 million in 2014 to 184 million by 2023. Pay-TV penetration, including multiple subs in a home, will climb incrementally from 80 per cent to 83 per cent over the 2014-23 period.
That apart, total digital pay-TV subscribers will grow from 68 million to 126 million over the 2014-23 period. Adjusted for multiple subscriptions, digital penetration of total pay-TV subscribers will be trending towards 67 per cent by 2023 versus 46 per cent in 2014.
http://www.indiantelevision.com/cable-tv/msos/india-s-pay-tv-revenue-to-grow-at-12-cagr-over-five-years-mpa-150602
