Major direct-to-home operators Bharati Airtel and dish tv are at loggerheads with broadcaster Star India over rate revision of channels ahead of the Indian Premier League (IPL), which begins April 7.
Industry sources told FE that Star India, which has bagged the international broadcast and digital rights for IPL for the next five years by bidding an astronomical Rs 16,347.50 crore, has this year demanded a hike in channel rates that is higher than the usual. But DTH operators Bharti Airtel and Dish TV are not willing to give in to the demand,
arguing that industry revenues would not justify the hike and they are unwilling to pass on the hike to consumers.
IPL 2018: DTH players, Star spar over channel rate hike; viewers could pay more
Industry sources told FE that Star India, which has bagged the international broadcast and digital rights for IPL for the next five years by bidding an astronomical Rs 16,347.50 crore, has this year demanded a hike in channel rates that is higher than the usual. But DTH operators Bharti Airtel and Dish TV are not willing to give in to the demand,
arguing that industry revenues would not justify the hike and they are unwilling to pass on the hike to consumers.
IPL 2018: DTH players, Star spar over channel rate hike; viewers could pay more
