Thakur
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MUMBAI:India may be struggling with completing the strenuous task of digitising the close to 9.4 crore cable TV homes,but when it comes to keeping pace with technology as compared to
the rest of the world, we are not very far
behind.
While it was direct to home (DTH) player
Videocon d2h which first announced that it
was working out to launch its 4K Ultra HD
service, Tata Sky followed soon. And with this,
came the one big question: is the country
ready for a technology such as this? Answers
Broadcom Corporation associate product line
director Brett Tischler, “The consumer is ready
for 4K technology, which gives a clearer,
sharper and brighter viewing experience. When
people see it, they want it.”
Worldwide, when the first 4K Ultra HD TV was
launched, it cost close to $20,000. “This has
now come down to $1000. This makes the TV
much more affordable. The premium consumer
is quick to respond,” he adds.
The chip making company, Broadcom has
forayed into 4K technology as well. And if
sources are to be believed, it is Broadcom’s
chip that has been used in the 4K Ultra HD set
top boxes (STBs) introduced by both Videocon
d2h and Tata Sky.
While one may feel that there is not enough 4K
content available the world over, Tischler feels
otherwise. According to him, 4K content can
be made available on Over the Top (OTT)
platforms or through Live TV, Video on
Demand (VOD) and web based content. Sports
and movies are the two genres which will be
popular in 4K. “There are a few Hollywood
movies which are being made in 4K. Also the
last three or four 2014 FIFA World Cup
matches were broadcast in 4K in South
America,” adds Tischler.
Broadcom, in the past had also telecast the
winter Olympics using 4K technology.
According to Broadcom managing director
Rajiv Kapur 4K will be adopted faster world
over.
Ultra HD filming, transmission and broadcast
requires a significant increase in bandwidth.
“Our Ultra HD video decoder solutions with
integrated high efficiency video codec (HEVC)
technology reduces bandwidth usage by 50 per
cent, allowing users to download Ultra HD
content in half the time,” informs Tischler. READ MORE. Is India ready for HD HEVC set top boxes? | Indian Television Dot Com
the rest of the world, we are not very far
behind.
While it was direct to home (DTH) player
Videocon d2h which first announced that it
was working out to launch its 4K Ultra HD
service, Tata Sky followed soon. And with this,
came the one big question: is the country
ready for a technology such as this? Answers
Broadcom Corporation associate product line
director Brett Tischler, “The consumer is ready
for 4K technology, which gives a clearer,
sharper and brighter viewing experience. When
people see it, they want it.”
Worldwide, when the first 4K Ultra HD TV was
launched, it cost close to $20,000. “This has
now come down to $1000. This makes the TV
much more affordable. The premium consumer
is quick to respond,” he adds.
The chip making company, Broadcom has
forayed into 4K technology as well. And if
sources are to be believed, it is Broadcom’s
chip that has been used in the 4K Ultra HD set
top boxes (STBs) introduced by both Videocon
d2h and Tata Sky.
While one may feel that there is not enough 4K
content available the world over, Tischler feels
otherwise. According to him, 4K content can
be made available on Over the Top (OTT)
platforms or through Live TV, Video on
Demand (VOD) and web based content. Sports
and movies are the two genres which will be
popular in 4K. “There are a few Hollywood
movies which are being made in 4K. Also the
last three or four 2014 FIFA World Cup
matches were broadcast in 4K in South
America,” adds Tischler.
Broadcom, in the past had also telecast the
winter Olympics using 4K technology.
According to Broadcom managing director
Rajiv Kapur 4K will be adopted faster world
over.
Ultra HD filming, transmission and broadcast
requires a significant increase in bandwidth.
“Our Ultra HD video decoder solutions with
integrated high efficiency video codec (HEVC)
technology reduces bandwidth usage by 50 per
cent, allowing users to download Ultra HD
content in half the time,” informs Tischler. READ MORE. Is India ready for HD HEVC set top boxes? | Indian Television Dot Com
