Dinesh jain
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MUMBAI: Opening a new chapter for Indian
football, the Indian Super League (ISL) reached
170 million viewers in its opening week and 75
million viewers on Day 1, according to TAM data
shared by official broadcaster Star India.
These are aggregated reach numbers across
eight channels—Star Sports 2 (English), Star
Sports 3 (Hindi), Star Sports HD 2 (English), Star
Gold (Hindi), Star Utsav (Hindi), Asianet Movies
(Malayalam), Jalsha Movies (Bengali) and
Suvarna Plus (Kannada).
The league was well received not only on
television, but also online on starsports.com. The
website recorded 800,000 visits each for the first
two days of the tournament which is 80 per cent
of the average IPL viewership on starsports.com.
The number of visitors to the site continued to
grow as the league gained momentum and
recorded 5 million visits over the opening week.
The ISL had 2.5 billion potential impressions on
digital so far. Within 24 hours of the grand kick-
off, the league dominated Twitter trends in India
with a perfect score of 10 out 10 topics on the
web and 15 out of 17 topics on mobile as the
country revelled in the birth of a footballing
nation. On Facebook, the league trended at
number 1 in India with #IndianSuperLeague.
Football Sports Development founding
chairperson Nita Ambani said, “I am absolutely
delighted by the response the Hero Indian Super
League has received so far. Right from the
outset, the Hero Indian Super League has been
geared towards one overarching objective—to
develop football across the country in a
systematic and holistic manner. The enthusiasm
with which the Hero Indian Super league has
been greeted, gives us the perfect platform from
which to drive grassroots development of
football in India.”
ISL reaches 170 mn viewers in first week on Star | TelevisionPost.com
football, the Indian Super League (ISL) reached
170 million viewers in its opening week and 75
million viewers on Day 1, according to TAM data
shared by official broadcaster Star India.
These are aggregated reach numbers across
eight channels—Star Sports 2 (English), Star
Sports 3 (Hindi), Star Sports HD 2 (English), Star
Gold (Hindi), Star Utsav (Hindi), Asianet Movies
(Malayalam), Jalsha Movies (Bengali) and
Suvarna Plus (Kannada).
The league was well received not only on
television, but also online on starsports.com. The
website recorded 800,000 visits each for the first
two days of the tournament which is 80 per cent
of the average IPL viewership on starsports.com.
The number of visitors to the site continued to
grow as the league gained momentum and
recorded 5 million visits over the opening week.
The ISL had 2.5 billion potential impressions on
digital so far. Within 24 hours of the grand kick-
off, the league dominated Twitter trends in India
with a perfect score of 10 out 10 topics on the
web and 15 out of 17 topics on mobile as the
country revelled in the birth of a footballing
nation. On Facebook, the league trended at
number 1 in India with #IndianSuperLeague.
Football Sports Development founding
chairperson Nita Ambani said, “I am absolutely
delighted by the response the Hero Indian Super
League has received so far. Right from the
outset, the Hero Indian Super League has been
geared towards one overarching objective—to
develop football across the country in a
systematic and holistic manner. The enthusiasm
with which the Hero Indian Super league has
been greeted, gives us the perfect platform from
which to drive grassroots development of
football in India.”
ISL reaches 170 mn viewers in first week on Star | TelevisionPost.com
