Breaking LCN issue: Viacom18's Sudhanshu Vats lauds TRAI, validates trust in BARC

[Manu]

MUMBAI: Industry observers were quite puzzled as to why India's TV viewership monitoring agency - Broadcast Audience Research Council (BARC) - kept relatively mum during the entire multiple-LCN- placement-generating-unnatural-ratings fight between the English news channels and debutant the Arnab Goswami backed Republic TV. A couple of the English news channels went to court, hauled BARC, Telecom Regulatory Authority (TRAI) and the newcomer before the judge, and even stripped their signals of the viewership monitoring audio watermark.

Each of them sent out a flurry of private messages to all and sundry, stating their point. BARC sent out only one official statement, during the entire spat.

Full News - LCN issue: Viacom18's Sudhanshu Vats lauds TRAI, validates trust in BARC