Life OK launches a new action series "Pukaar- Call for the Hero" on 24th November

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Mumbai : Life OK in association with Vipul Amrutlal Shah, gears up for the launch of its biggest action show on Indian Television- ‘Pukaar- Call for the Hero’.

The show will see the youth icon Rannvijay Singh as the lead protagonist in a never seen before avatar debuting in the fiction space.

Also making her debut on small screen opposite Rannvijay will be Bollywood’s charming face Adah Sharma and legendary actor Raj Babbar will make a comeback on television after long break.

Deven Bhojani, actor turned director, best known for his comic timings will be co directing the show along with Vipul A Shah. This is the first time Deven will direct an action series. Talking about action, the show gets its might right with Allan Amin being the action director
Touted to be ahead of its league, the premise of the series revolves around Major Rajveer Shergill (Rannvijay Singh), a soldier known for his valor caught between his inhibitions and his tumultuous life.

While trying to earn his father’s love (Raj Babbar), in a sudden turn of events, his brother goes missing. Amidst all this chaos Rajveer's solitude, finds company in his childhood sweetheart, Aarti (Adah Sharma) who is his only support and stands by him.

When the country needs a solider like him, an adamant Rajveer steps out on a quest to find the culprit responsible for his missing brother. What unveils is a whirlpool of crime, corruption and a tyrant ruling in the garb of a business tycoon (Prashant Narayanan). Rajveer takes the onus of not only bringing back his brother but also swears to sweep away the evils of the society for common man’s sake. The fight which was personal becomes his fight for the people.

Embarking on a journey, Rajveer is torn between his duty on the border, the burden to get his father’s love back, care for a brother and the responsibility of protecting the common man thus unfolding the story of the ultimate hero.

Commenting on the launch, Ajit Thakur, EVP and General Manager, Life OK said, “At Life OK we have always pushed the boundaries beyond the usual.

With ‘Pukaar – Call for the Hero’ we introduce action thriller on weekday slot. Pukaar is our tribute to the Indian army and we are extremely proud of our association with Vipul A Shah who masters this genre.

The viewers will get to see a different style of action rarely explored on small screen. We also touch upon the dynamics of father- son relationship unlike the usual. With the plot, characters and locations, the viewers can look forward to a different kind of content twice a week promising to be thrilling and entertaining”
Talking about the magnitude of the show, Producer Vipul Amrutlal Shah said, “After my last three films, Force, Commando and Holiday which were based on ‘Men in Uniform’, I bring my love for army to the small screen with ‘Pukaar – Call for the Hero’.

Army men are the biggest heroes in real life and the hero of my show, Rannvijay Singh comes from an army background and is a perfect fit to the character. With this show I intend to raise the bar of action to a different level altogether for the small screen.

The show was Shot in various locales of Manali and Mumbai, the story is told in a real world setting and promises world class quality entertainment, where the viewers will be connected to every hour of Major Rajveer’s battle against time.

Brimming with action, thrill, suspense, emotions and romance, the show is set to astound the viewers with its fast-paced storyline, never seen before stunts and gripping drama.

"Pukaar" commences on 24th November and scheduled to be aired on every Monday and Tuesday at 8.30 pm on Life OK.

Life OK launches a new action series "Pukaar- Call for the Hero" on 24th November - Tvnews4u
 
Yes I have watched the promo of this show on LIFE OK n its looking quite good.
 
MUMBAI: Off lately, Life OK, has
been on an experimenting mode.
After experimenting with different
genres, the channel is set to
introduce an action thriller series
christened Pukaar – Call for the
Hero.
A tribute to the Indian army, viewers
will get to see a different style of
action rarely explored on small
screen. Produced by the one who
masters in the genre, Vipul Amrutlal
Shah, who has made films like Force,
Commando and Holiday, which were
based on ‘Men in Uniform’.
With this show, Shah intends to raise
the bar of action ever experienced on
the small screen. According to him,
viewers can expect a 70mm big
screen feel while watching the show.
The show has many firsts. It marks
the debut of Rannvijay Singh and
Adah Sharma in fictional space. The
comedian actor, Devan Bhojani,
enters the action genre as the co-
director and legendary actor Raj
Babaar returns to the television.
Talking about action, the show gets
its might right from Allan Amin, who
is the action director.

Currently the channel runs Tumhari
Paakhi at 8.30 pm and Laut Aao
Trisha at 9pm. With the new series
on-board, the channel for the first
time is putting a male centric show
on weekdays (Mon and Tues). The
hour-long show will see curtains
down on Tumahri Paakhi.

Life OK EVP and general manager Ajit
Thakur say, “We were actually
thinking of doing it on Saturdays and
Sundays till three weeks back, but
then we thought it will be lost
somewhere as on weekends there
are too many things happening.”

Thakur states the decision of putting
it up on Monday-Tuesday’s might
stand out or fail, but it will not be
lost. “Women may still not sample it
all. That’s a risk. Weekends would
not have been as much of novelty.”

Talking about the theme, Thakur says
that the channel wanted to create
larger than life heroes which it
started with Mahadev and Hatim, and
it wanted to get Bollywood creative
talent on television.

Shah and Thakur met five months
and after brainstorming, the duo
locked on the final concept for two
reasons. “If we talk about home
grown action series there are shows
like Shapath and CID. 24 was more
of a thriller. We wanted something
which was far more on local issues,”
reasons Thakur.

Also, the channel wanted to explore a
new relationship between a father
and a son. “While for me action is
the main USP of the show, the bigger
USP of the show is the father and
son relationship that has been rarely
been exploded on TV.”

Isn’t it going in the same lines of
Everest where the show talks about a
father-daughter relationship? Thakur
denies the fact and says that Everest
is still centred around Star Plus’s
belief on the female protagonist and
her journey. “We wanted to continue
doing more male centric shows and
from that point of view it is his
journey and in the context of to win
over his father’s love. To that level
there is a similarity and of course
these are both very proficient
Bollywood movie talent, but the
similarity ends there.”

The story is of a soldier (Singh)
whose responsibility does not only
limit to his country and his family
but also to the common man, for it
is he who rises above all odds to be
recognised as people’s hero and a
saviour against a tyrant ruling a city.

One of the things that Thakur was
very keen on doing was that can it
not be just chases and explosions,
but more than it. Shah completely
agreed and came up with hand comb
act. The show has used the best of
technicians, cameras gadgets and
locations for the show.

Almost 10 episodes have been
canned in various locales like Manali
and Mumbai. Talking about the
marketing strategies, Thakur believes
the PR of the show is most
interesting. The channel along with
the cast will be travelling to the
Lucknow and Kanpur Army
cantonment and will be showing
previews there. Moreover, the
channel is aiming at putting longer
promos and not restricted to 10-20
seconds. “It is very different type of
content, so people will take time to
get used to it.”

The show has got LIC as its powered
by sponsor and the channel is
hunting for two presenting sponsors
for the show.

Life OK gets bolder with action series ‘Pukaar - Call for the Hero’ | Indian Television Dot Com
 
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