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Basketball legend Magic Johnson has launched his television network Aspire on US cable companies Comcast and Time Warner Cable.
The channel has programming aimed at African-American viewers. At launch, Aspire is available in approximately seven million homes and in 16 of the top 25 African-American markets including New York City, Atlanta, Chicago and Washington, DC. Aspire also will launch on Fave TV and with five charter brand partners: The Chrysler Group, L'Oreal USA, Nationwide Insurance, Coca-Cola and Walmart.
Joining the network as hosts of its primetime programming blocks are actor Laurence Fishburne, who will host 'Groundbreaking Movies'; actor and comedian Jonathan Slocumb host of 'Groundbreaking Comedies'; actor Omari Hardwick host of the show 'ABFF Independent" and musician Esperanza Spalding and host of 'Groundbreaking Music'.
Aspire will focus on five categories: movies (including features, documentaries and short films); music; comedy; visual and performing arts; and faith and inspirational shows. The network's initial schedule will feature the following programming blocks:
In 'Groundbreaking Movies', Fishburne will guide viewers through the background, cultural relevance and historical significance of each night's selection. Currently scheduled films include Shaft, Rosewood, Bird, Sarafina!, Bustin' Loose, The Defiant Ones and Lilies of the Field.
Full Report
The channel has programming aimed at African-American viewers. At launch, Aspire is available in approximately seven million homes and in 16 of the top 25 African-American markets including New York City, Atlanta, Chicago and Washington, DC. Aspire also will launch on Fave TV and with five charter brand partners: The Chrysler Group, L'Oreal USA, Nationwide Insurance, Coca-Cola and Walmart.
Joining the network as hosts of its primetime programming blocks are actor Laurence Fishburne, who will host 'Groundbreaking Movies'; actor and comedian Jonathan Slocumb host of 'Groundbreaking Comedies'; actor Omari Hardwick host of the show 'ABFF Independent" and musician Esperanza Spalding and host of 'Groundbreaking Music'.
Aspire will focus on five categories: movies (including features, documentaries and short films); music; comedy; visual and performing arts; and faith and inspirational shows. The network's initial schedule will feature the following programming blocks:
In 'Groundbreaking Movies', Fishburne will guide viewers through the background, cultural relevance and historical significance of each night's selection. Currently scheduled films include Shaft, Rosewood, Bird, Sarafina!, Bustin' Loose, The Defiant Ones and Lilies of the Field.
Full Report
