ShivRaj
Contributor
- Joined
- 14 Nov 2012
- Messages
- 5,005
- Reaction score
- 5,273
MUMBAI: Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon channel is owned by DV Group of Companies that also successfully operates the Maha Movie Channel.
DV Group's core purpose is to improve the quality of life of the communities it serves globally, through long-term value addition based on leadership with trust. Founded by Darshan Singh and Vishvajeet Sharma in 1998, the DV Group is an Indian enterprise headquartered in Delhi, comprising eight operating companies, with operations across Pan India. The group, whose revenue stands at Rs 150 crore, has varied interest in various business segments which include telemarketing, media and broadcasting real estate, Ayurveda and herbal products, fitness products, courier services to name a few and opportunities for expansion in various spheres of business are endless.
In the sector of media and broadcasting, DV Group launched its first venture as Maha Movie – a 24 hour satellite channel which is free to air and is in its third year of operations and going strong. Maha Cartoon TV is its second launch. Maha Cartoon TV channel has now been added in Intelsat20Satellite. This channel will be at place of Teleshop TV.
Speaking to indiantelevision.com, DV Group CEO Sanjay Verma said, with the help of BARC's available data, Maha Cartoon TV is aiming to capture 51 per cent business in the Indian rural market and 13 per cent market in villages with less than one lakh population. "Children in rural India have negligible option or Hobson's choice as far as freely available cartoons in Hindi are concerned," Verma said. "Although there are over 20-plus channels operating in the kids genre, Maha Cartoon will of course have the 'first mover' advantage," Verma said.
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs | Indian Television Dot Com
DV Group's core purpose is to improve the quality of life of the communities it serves globally, through long-term value addition based on leadership with trust. Founded by Darshan Singh and Vishvajeet Sharma in 1998, the DV Group is an Indian enterprise headquartered in Delhi, comprising eight operating companies, with operations across Pan India. The group, whose revenue stands at Rs 150 crore, has varied interest in various business segments which include telemarketing, media and broadcasting real estate, Ayurveda and herbal products, fitness products, courier services to name a few and opportunities for expansion in various spheres of business are endless.
In the sector of media and broadcasting, DV Group launched its first venture as Maha Movie – a 24 hour satellite channel which is free to air and is in its third year of operations and going strong. Maha Cartoon TV is its second launch. Maha Cartoon TV channel has now been added in Intelsat20Satellite. This channel will be at place of Teleshop TV.
Speaking to indiantelevision.com, DV Group CEO Sanjay Verma said, with the help of BARC's available data, Maha Cartoon TV is aiming to capture 51 per cent business in the Indian rural market and 13 per cent market in villages with less than one lakh population. "Children in rural India have negligible option or Hobson's choice as far as freely available cartoons in Hindi are concerned," Verma said. "Although there are over 20-plus channels operating in the kids genre, Maha Cartoon will of course have the 'first mover' advantage," Verma said.
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs | Indian Television Dot Com
