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The Maharashtra Food and Drug Administration (FDA) has filed First Information Reports (FIRs) against some of the prominent news channels for airing misleading advertisements about treatment through drugs related to weight loss, joint pain, impotency and height enhancement. Under the Drugs and Magic Remedies (Objectionable Advertisement) Act, those who are airing such misleading advertisements are punishable.
According to Kamlesh Shende, joint commissioner, Maharashtra FDA, the government has filed FIRs against media channels like Zee Business, Zee Marathi, Sahara Samay Mumbai, Zee TV, Sahara One, What's on India, P7 News, B4U Music and Colors for exhibiting misleading advertisements about treatment through drugs related to weight loss, joint pain, impotency and height enhancement.
Shende further said that FIRs have been registered against Zee Business, Zee Marathi and Sahara Samay, Mumbai for advertising Power Prash to treat impotency; Zee TV and Sahara One for Sandhi Sudha Plus to treat joint pain; Color, What's on India and P7 News for Step Up Herbal Body Growth Formula as a remedy for height enhancement; B4U Music and Colors for Tummy Fit Slimming Oil as a therapy for weight reduction.
The State FDA has identified a total of 77 drugs with misleading claims through print and electronic media for the period 2012 to 2013. Under Sections 3(d), 3(b) and 4 of the Drugs and Magic Remedies (Objectionable Advertisement) Act, prosecution has been launched in 10 cases by the designated investigating officers, Shende said.
He informed that 10 cases are sub-judice and four cases related to misleading newspapers advertisements under the Act have finally been zeroed in for conviction under different sections of the Act based on the investigations conducted by drug inspectors V A Kose and V S Singhvi.
"Manufacturers, news channels exhibiting the advertisement and the artists performing in the advertisement also fall under the purview of the act and are therefore booked under respective sections," Shende said.
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According to Kamlesh Shende, joint commissioner, Maharashtra FDA, the government has filed FIRs against media channels like Zee Business, Zee Marathi, Sahara Samay Mumbai, Zee TV, Sahara One, What's on India, P7 News, B4U Music and Colors for exhibiting misleading advertisements about treatment through drugs related to weight loss, joint pain, impotency and height enhancement.
Shende further said that FIRs have been registered against Zee Business, Zee Marathi and Sahara Samay, Mumbai for advertising Power Prash to treat impotency; Zee TV and Sahara One for Sandhi Sudha Plus to treat joint pain; Color, What's on India and P7 News for Step Up Herbal Body Growth Formula as a remedy for height enhancement; B4U Music and Colors for Tummy Fit Slimming Oil as a therapy for weight reduction.
The State FDA has identified a total of 77 drugs with misleading claims through print and electronic media for the period 2012 to 2013. Under Sections 3(d), 3(b) and 4 of the Drugs and Magic Remedies (Objectionable Advertisement) Act, prosecution has been launched in 10 cases by the designated investigating officers, Shende said.
He informed that 10 cases are sub-judice and four cases related to misleading newspapers advertisements under the Act have finally been zeroed in for conviction under different sections of the Act based on the investigations conducted by drug inspectors V A Kose and V S Singhvi.
"Manufacturers, news channels exhibiting the advertisement and the artists performing in the advertisement also fall under the purview of the act and are therefore booked under respective sections," Shende said.
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