Thakur
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And in 2015 a new benchmark has been set on how to launch a new channel in the hyper competitive &TVchallenging Indian TV ecosystem. We are referring to the effort that is being put behind the unveiling of Zee Network's &TV on 2 March.
In what could be labelled as an extremely well coordinated exercise, the brand has been in your face everywhere you go... in the streets, on television, in print, on radio, online &TV in social conversation. Estimates are that the network has laid out an advertising &TV marketing war chest of more than Rs 100 crore. All that is left is for Prime Minister Narendra Modi to come out &TV endorse it! Or the once again emerging common man’s political &TV social poster boy - Delhi’s chief minister Arvind Kejriwal to mention it.
India’s oldest &TV most successful television&TV media industry monitor Indiantelevision.com has also been roped in as a partner by India’s oldest television network for the &TV launch. Hence, you will see a coordinated activity on the site. The ‘Indian’ in our masthead has been merged with one of the key messages it is trying to convey: television in our country will now be referred to as &ndiantelevision. Every ‘and’ reference in our stories has been replaced by the channel’s logo. We were more than willing to partake of this marketing &TV social experiment, as it is only for a day.
http://www.indiantelevision.com/television/tv-channels/gecs/marketing-promotion-the-tv-way-150302
In what could be labelled as an extremely well coordinated exercise, the brand has been in your face everywhere you go... in the streets, on television, in print, on radio, online &TV in social conversation. Estimates are that the network has laid out an advertising &TV marketing war chest of more than Rs 100 crore. All that is left is for Prime Minister Narendra Modi to come out &TV endorse it! Or the once again emerging common man’s political &TV social poster boy - Delhi’s chief minister Arvind Kejriwal to mention it.
India’s oldest &TV most successful television&TV media industry monitor Indiantelevision.com has also been roped in as a partner by India’s oldest television network for the &TV launch. Hence, you will see a coordinated activity on the site. The ‘Indian’ in our masthead has been merged with one of the key messages it is trying to convey: television in our country will now be referred to as &ndiantelevision. Every ‘and’ reference in our stories has been replaced by the channel’s logo. We were more than willing to partake of this marketing &TV social experiment, as it is only for a day.
http://www.indiantelevision.com/television/tv-channels/gecs/marketing-promotion-the-tv-way-150302
