Mathrubhumi's Kappa TV perks up Malayalam youth TV market

[Karthik]

It's more than a cuppa coffee that most youth hold in their hands while they lounge about in Café Coffee Days or BruCafes. Kappa TV - the youth focused music channel promoted by the Kozhikode-based Mathrubhumi media group - has chosen to be different from others of its ilk - it has a programming mix in English, Hindi, Malayalam and Tamil. And this, from a group which has its origins in Kerala where Malayalam and English are the main spoken languages. As compared to this, mainline youth channels MTV, UTV Bindass, Channel V, 9XM have been sticking to one lingo - Hinglish.

Indian Television Dot Com > Special Report > Mathrubhumi's Kappa TV perks up Malayalam youth TV market

 

[me_saket]

Good move.

But does malylam youth need seperate channel.?

4

 

[Pugazhbalaji]

Expecting soon in sundirect.

 

[vijin]

Good move.

But does malylam youth need seperate channel.?

4

yes ofcourse we need this type of channel.