MSM (SONY) acquires ATP World Tour broadcast rights for 5 years

[praks001]

MUMBAI: Strengthening its tennis play, Multi Screen Media (MSM) has acquired the broadcast exclusive rights to the ATP World Tour, the global elite professional tennis circuit for men, for the next five years starting January 2016. As part of the rights package, the network will live telecast ATP’s premium tier events, the ATP World Tour Masters 1000 events and the ATP World Tour 500 events, alongside the prestigious season-ending Barclays ATP World Tour Finals. In addition to the live telecast, the channel will broadcast the highlights and the news service, which will include player interviews around the series of tournaments. The ATP tournaments determine player rankings as well as the seeding for the Grand Slam tournaments. The men’s tennis season concludes each year with the Barclays ATP World Tour Finals, which is now considered the biggest tournament outside of the four majors and often determines the year-end No. 1 Emirates ATP Ranking. The ATP World Tour is yet another significant addition to the network’s line-up of live tennis events that presently include the Australian Open and the Champions Tennis League. MSM CEO NP Singh said, “Sports in India has a strong cultural significance and a way of unifying viewership across audiences. Tennis is a high-consumption sport and the ATP reflects the best of men’s tennis globally. Our association with ATP is a strategic step in the direction of firmly establishing our commitment to tennis which is recognized as one of the most followed sports in the world.” Sony Six and Kix business head Prasana Krishnan added, “The ATP World Tour will feature the world’s best tennis players on our network throughout the year. Our fans can now look forward to the world’s top-ranked players in men’s professional tennis. This is a valued addition to our line-up of major tennis events on our network making it the one-stop TV destination for tennis enthusiasts.” ATP Media CEO Mark Webster commented, “We are delighted that MSM has acquired the rights to the ATP World Tour Masters 1000 and 500 events along with our season finale, the Barclays ATP World Tour Finals. We are certain that MSM will provide the passion and superb production values required to showcase the finest male tennis players competing at the world’s most exciting venues.”

Read more at: MSM acquires ATP World Tour broadcast rights for 5 years | TelevisionPost.com | TelevisionPost.com

 

[SarFa]

I think its already posted here :huh So Sony got one more Right hya:tup

 

[piinku1]

Ten lost another

 

[praks001]

Sony is aggressively capturing market across all sports and it is going to be a very tough time for STAR & TEN.