Basil
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MUMBAI: LIVSports.in has attracted over 20 million page views during the just concluded 2014 Fifa World Cup. Viewers spent an average of 28 minutes watching the live streaming of the matches across online, mobile and the tablet Liv Sports application.
The top 3 matches by time spent were final Argentina vs Germany (48 minutes), semi-final Netherlands vs Argentina (42 minutes) and quarter final Netherlands vs Costa Rica (41 minutes).
Of the total traction observed on Liv Sports, the maximum percentage of unique views came from the six metros (53 per cent), with Mumbai and Delhi in the lead (13 per cent each), followed by Bengaluru (10 per cent). 83 per cent of the total viewers in the country were within the age bracket of 18–34 years.
The 2014 Fifa World Cup on Liv Sports also attracted 25 per cent female viewers; engagements like the Predictor, ‘Mohit Bana Messi – Jerseyfy Me’ and ‘Pehchaan Kaun’ helped achieve this. Liv Sports also registered phenomenal numbers in terms of social presence. The blogger outreach programme enabled a reach of over 2.85 million.
Multi Screen Media EVP new media, business development and digital/syndication Nitesh Kripalani said, “The 2014 Fifa World Cup digital viewership is a gratifying proof of Liv Sports’ success since its launch a little over a month ago. Our goal was to redefine the way sports content is viewed and consumed in India via a new category – ‘Sportainment’.
We are glad to see that sports fans have engaged with Liv Sports.” Launched in June this year, Liv Sports was the official mobile and internet broadcaster for the 2014 Fifa World Cup. The platform offers both live and video-on-demand match content, with rich and informative statistics and analysis.
Read more at: http://www.televisionpost.com/telev...ttracts-20-million-page-views-during-fifa-wc/ | TelevisionPost.com
The top 3 matches by time spent were final Argentina vs Germany (48 minutes), semi-final Netherlands vs Argentina (42 minutes) and quarter final Netherlands vs Costa Rica (41 minutes).
Of the total traction observed on Liv Sports, the maximum percentage of unique views came from the six metros (53 per cent), with Mumbai and Delhi in the lead (13 per cent each), followed by Bengaluru (10 per cent). 83 per cent of the total viewers in the country were within the age bracket of 18–34 years.
The 2014 Fifa World Cup on Liv Sports also attracted 25 per cent female viewers; engagements like the Predictor, ‘Mohit Bana Messi – Jerseyfy Me’ and ‘Pehchaan Kaun’ helped achieve this. Liv Sports also registered phenomenal numbers in terms of social presence. The blogger outreach programme enabled a reach of over 2.85 million.
Multi Screen Media EVP new media, business development and digital/syndication Nitesh Kripalani said, “The 2014 Fifa World Cup digital viewership is a gratifying proof of Liv Sports’ success since its launch a little over a month ago. Our goal was to redefine the way sports content is viewed and consumed in India via a new category – ‘Sportainment’.
We are glad to see that sports fans have engaged with Liv Sports.” Launched in June this year, Liv Sports was the official mobile and internet broadcaster for the 2014 Fifa World Cup. The platform offers both live and video-on-demand match content, with rich and informative statistics and analysis.
Read more at: http://www.televisionpost.com/telev...ttracts-20-million-page-views-during-fifa-wc/ | TelevisionPost.com
