MTV explores ‘What Women Love’ through ‘Splitsvilla 8’

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With the motive to kill boredom, music and youth channel MTV is all set to kickoff the eighth season of Splitsvilla. Themed, ‘What Women Love’, the new season is set to cross extreme boundaries.
 
MTV Splitsvilla season 8 has roped in Karbonn Smart as the title sponsor with Airtel and Schmitten luxury Chocolate as co-presented sponsors. Spraymintt, Glam-up, Bacardi Breezer and Manforce are the powered by sponsors.
 
The many firsts’ 
 
The makers have tweaked the format this season. The odds are tripped in favour of the girls as it is the boys who will be seen doing all the hard work to find a way into their lady love’s heart. To show what women truly value in a man, the creators are pitting eight celebrity boys against eight non-celebrity boys to woo 14 girls.
 
“Last season, we explored with getting celebrity boys on the show and we got good eyeballs. So, this year we thought of getting more celebrity boys as part of the format,” explains MTV EVP and business head Aditya Swamy.
 

http://www.indiantelevision.com/television/tv-channels/music-and-youth/mtv-explores-what-women-love-through-splitsvilla-8-150701
 
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