Dinesh jain
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Youth entertainment channel MTV India has
become the first Indian music curator for Apple Music.
This will enable Apple Music members to access
Bollywood and Indian indie music through regularly
updated playlists by the channel.
Curators at MTV India are handpicking tracks that will help make Apple Music the go-to destination for young India.
The exclusive playlists include an Indie Top 10 series
ranging from ballads to collaborations to electronica to
heavy metal. Along with this, music lovers will also be
able to access a mix of playlists on MTV properties like
Coke Studio@MTV and the best picks of Bollywood music with specially curated thematic lists.
MTV India business head Aditya Swamy said, “It is an
absolute pleasure to give Apple Music members a chance to experience MTV’s taste in music. Programming both popular and indie music on a daily basis for our TV and digital assets and producing several original music shows over the years, we are excited to give Apple Music a wide range of handcrafted playlists that will influence and reflect the wide range of music young India tunes into.”
MTV India has plans to enhance the offering further by
introducing playlists for music festivals, celebrity curated playlists and seasonal playlists. All these special playlists and more are now available to all members of Apple Music.
Some of the popular music show formats that the channel has created include ‘Coke Studio@MTV’, ‘MTV Unplugged’ and ‘MTV Spoken Word’. Channel also launched a platform called MTV Indies to showcase indie music.
MTV India becomes first local curator on Apple Music | TelevisionPost.com
become the first Indian music curator for Apple Music.
This will enable Apple Music members to access
Bollywood and Indian indie music through regularly
updated playlists by the channel.
Curators at MTV India are handpicking tracks that will help make Apple Music the go-to destination for young India.
The exclusive playlists include an Indie Top 10 series
ranging from ballads to collaborations to electronica to
heavy metal. Along with this, music lovers will also be
able to access a mix of playlists on MTV properties like
Coke Studio@MTV and the best picks of Bollywood music with specially curated thematic lists.
MTV India business head Aditya Swamy said, “It is an
absolute pleasure to give Apple Music members a chance to experience MTV’s taste in music. Programming both popular and indie music on a daily basis for our TV and digital assets and producing several original music shows over the years, we are excited to give Apple Music a wide range of handcrafted playlists that will influence and reflect the wide range of music young India tunes into.”
MTV India has plans to enhance the offering further by
introducing playlists for music festivals, celebrity curated playlists and seasonal playlists. All these special playlists and more are now available to all members of Apple Music.
Some of the popular music show formats that the channel has created include ‘Coke Studio@MTV’, ‘MTV Unplugged’ and ‘MTV Spoken Word’. Channel also launched a platform called MTV Indies to showcase indie music.
MTV India becomes first local curator on Apple Music | TelevisionPost.com
