MTV launches clean-up drive with SushantSinghRajput

[SarFa]

MUMBAI: After a successful ‘MTV’s Rock The Vote’
campaign last year, Viacom 18’s youth centric channel
has launched the ‘MTV The Junkyard Project’.

‘MTV The Junkyard Project’ is an attempt to involve youth
in cleanliness on ground, while adding fun quotient by
blending in music and art. To lend his support to this
initiative actor Sushant Singh Rajput picked up the
broom to launch the campaign by sweeping a street in
Mumbai as two bands played to cheer him. This event
was hosted in association with JJ School of Arts, and
kickstarts across 15 cities.

‘MTV The Junkyard Project’ will be integrating this
campaign across all the screens including television,
mobile, web with an on-ground outreach across 300
colleges and 15 city clean up drive. In addition, MTV is
collaborating with musicians to create a music video with
a strong messaging of ‘Swachh Bharat’. While music gets
youth grooving, humor urges them to spread the
message. In line with that, MTV is partnering with
leading humorists across the country to create
compelling yet funny videos that deliver the message
loud and clear.

The channel is rolling out a massive 15 city clean up drive
that identifies unofficial junkyards and convert them into
art projects. The core idea is to create spaces that truly
reflect the talent of the youth and their strong
willingness to forge a new tomorrow.

Speaking about his association with the project, Rajput
said, “For a young nation like India, real change can be
brought out only if the young people decide to do
something about it. While today everyone’s talking about
making India clean, very few are working on developing
sustainable models for achieving it. MTV The Junkyard
Project is a unique initiative because it successfully
marries the power of the youth along with solutions that
are long term and enables them to have fun while
executing the whole idea - which is brilliant! I am
thoroughly excited to be a part of this splendid project
and would like to tell them that we are awesome and
urge them to be the agents of change!”

Read More Here

 

[Thakur]

Swachh Bharat campaign à la MTV style

MUMBAI: Youth entertainment and music channel MTV India has initiated a Swachh Bharat campaign in its own style with ‘MTV The Junkyard Project’.

The channel has also roped in Bollywood actor Sushant Singh Rajput to pledge his support to the initiative by sweeping Mumbai streets along with student volunteers.

Rajput picked up the broom to launch the campaign by sweeping a street as two bands played to cheer him.

The event was hosted in association with JJ School of Arts, and kick-started the 15-city rollout of The Junkyard Project. MTV India EVP and business head Aditya Swamy said, “Warm is the new cool, young people care about the world they live in and believe that they can be powerful change agents.

We at MTV have always created platforms for the youth to act and make a difference.

This is a key part of what we do and we leverage all the assets of MTV to create a fun and impactful movement.” Clean-up drives will see involvement of musicians, college bands, and stand-up comics, making the clean-up drive a fun-filled day.

The project will be integrating this campaign across all the screens including television, mobile, web with an on-ground outreach across 300 colleges and 15-city clean-up drive. In addition, MTV is collaborating with musicians to create a quirky music video with a strong messaging of Swachh Bharat.

While music gets youth grooving, humour urges them to spread the message. In line with that, MTV is partnering with leading humorists across the country to create compelling yet funny videos that deliver the message loud and clear.

The 15-city clean-up drive will identify unofficial junkyards and convert them into art projects.

The core idea is to create spaces that reflect the talent of the youth.

Swachh Bharat campaign à la MTV style | TelevisionPost.com

 

[SarFa]

RE: Swachh Bharat campaign à la MTV style

Its already posted by me here ok....please check once before posted :k

 

[Gssran]

Threads merged,
@ SarfaRaz, whats the use of your reply ?
Instead of this you can use report button,
If you want to reply then give the link too of earlier posted thread.

 

[SarFa]

I know that bhai but I don't have any option because I am using Mobile Version ok...also about the Link ...I am browsing In UC Mini now so Link giving is Impossible ....Only in Opera Mini Link Giving is possible :k