Rahul Sharma bkn
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The channel relaunches in high definition from October 1 and will feature a selection of local content alongside the best of MTV’s globally available programming dubbed into Russian, including Jersey Shore, The Hills, the all-new Beavis and Butt-head and the Video Music Awards.
The channel will also schedule music programming during daytime and post-peak, mixing music videos from the best local and international artists, global video premieres and live music.
The station plans a talent search to discover a new presenter and "face" of MTV Russia to launch the channel.
“By taking full editorial and management control of MTV, we aim to strengthen its presence in the Russian market, which is a global priority for Viacom,” said David Lynn, executive VP and managing director, VIMN UK.
Viacom's move coincides with the findings of a two global surveys of more than 15,000 youngsters in 24 countries, The Next Normal and Comedy Across Border that found that 90 percent of Russians aged 18-34 said they liked watching US TV shows and 75 percent had a preference for British shows; 87 percent of the age group described themselves as "curious" about the world and 58 percent liked music programming and 38 percent reality TV. More than half of 15-30 year olds surveyed also went online after watching TV shows to find out more.
The new launch will extend VIMN’s owned and operated portfolio of TV channels in Russia to 11, with Paramount Comedy and Nickelodeon (in standard and HD) and Nick Jr. alongside six MTV (MTV Hits, MTV Rocks, MTV Dance, MTV Live HD) and VH1 (VH1 European, VH1 Classic) branded music channels, available on cable and satellite.
The channel will also schedule music programming during daytime and post-peak, mixing music videos from the best local and international artists, global video premieres and live music.
The station plans a talent search to discover a new presenter and "face" of MTV Russia to launch the channel.
“By taking full editorial and management control of MTV, we aim to strengthen its presence in the Russian market, which is a global priority for Viacom,” said David Lynn, executive VP and managing director, VIMN UK.
Viacom's move coincides with the findings of a two global surveys of more than 15,000 youngsters in 24 countries, The Next Normal and Comedy Across Border that found that 90 percent of Russians aged 18-34 said they liked watching US TV shows and 75 percent had a preference for British shows; 87 percent of the age group described themselves as "curious" about the world and 58 percent liked music programming and 38 percent reality TV. More than half of 15-30 year olds surveyed also went online after watching TV shows to find out more.
The new launch will extend VIMN’s owned and operated portfolio of TV channels in Russia to 11, with Paramount Comedy and Nickelodeon (in standard and HD) and Nick Jr. alongside six MTV (MTV Hits, MTV Rocks, MTV Dance, MTV Live HD) and VH1 (VH1 European, VH1 Classic) branded music channels, available on cable and satellite.
