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MUMBAI: The ninth season of ‘MTV Splitsvilla’ is
riding high on sponsorship.
The youth reality show, which will see the return of
Bollywood actress Sunny Leone as the Queen of
Hearts and MTV VJ as well as the original Roadie
Rannvijay as the Knight in Shining Armour, has got
on board Panasonic Smart Phones as title sponsor.
Set to go on air on 11 June at 7 pm on MTV, the
show has got Schmitten Chocolates and OLX as co-
presenting sponsors.
The other sponsors include Big Boy Toyz, Envy 100
Crystal Deos and Manforce, apart from Macho and
Gillette Venus, which have come on board as
associate sponsors.
The show has gone in for a total format change.
For the first time ever, women are in power.
‘Splitsvilla 9′ will be presented as an amalgam of
love and power play, giving more power to women
with its new theme, ‘Where Women Rule’.
Said Viacom18 EVP and head of youth & English
entertainment Ferzad Palia, “MTV is known for
creating shows that are edgy, cool and that always
challenge the status quo. This year, we are going in
for a total format change on one of our biggest
shows, ‘Splitsvilla’. In its ninth season, our young
audience will get to watch a show where for the
first time ever, women are in power. This change in
format also reflects the changing attitudes of
today’s youth regarding relationships, their views
on gender-related issues and the role of women in
Indian society. We have received great support
from advertisers who have recognised the
progressive thought that this format change hinges
upon.”
The show will be supported by a 360-degree
marketing blitz, covering TV, radio, print and
digital (mobile and web) activation across metros
and non-metro target markets. The brand plans to
execute an impactful print jacket in a leading city
supplement to create buzz and visibility around the
new season.
To further amplify its reach across various non-
metro and Tier II cities, the plan is to execute an
outdoor campaign to cast a wider net. Along with
mass-media buzz, the show’s leads Sunny Leone and
Rannvijay will drive fan engagement through
multiple activities in the digital space.
Over 100 million viewers across India tuned in for
the last season of ‘Splitsvilla’ while 130 million
viewers watched it online, the highest ever for a
youth reality show in India.
'MTV Splitsvilla 9' riding high on sponsorship | TelevisionPost.com
riding high on sponsorship.
The youth reality show, which will see the return of
Bollywood actress Sunny Leone as the Queen of
Hearts and MTV VJ as well as the original Roadie
Rannvijay as the Knight in Shining Armour, has got
on board Panasonic Smart Phones as title sponsor.
Set to go on air on 11 June at 7 pm on MTV, the
show has got Schmitten Chocolates and OLX as co-
presenting sponsors.
The other sponsors include Big Boy Toyz, Envy 100
Crystal Deos and Manforce, apart from Macho and
Gillette Venus, which have come on board as
associate sponsors.
The show has gone in for a total format change.
For the first time ever, women are in power.
‘Splitsvilla 9′ will be presented as an amalgam of
love and power play, giving more power to women
with its new theme, ‘Where Women Rule’.
Said Viacom18 EVP and head of youth & English
entertainment Ferzad Palia, “MTV is known for
creating shows that are edgy, cool and that always
challenge the status quo. This year, we are going in
for a total format change on one of our biggest
shows, ‘Splitsvilla’. In its ninth season, our young
audience will get to watch a show where for the
first time ever, women are in power. This change in
format also reflects the changing attitudes of
today’s youth regarding relationships, their views
on gender-related issues and the role of women in
Indian society. We have received great support
from advertisers who have recognised the
progressive thought that this format change hinges
upon.”
The show will be supported by a 360-degree
marketing blitz, covering TV, radio, print and
digital (mobile and web) activation across metros
and non-metro target markets. The brand plans to
execute an impactful print jacket in a leading city
supplement to create buzz and visibility around the
new season.
To further amplify its reach across various non-
metro and Tier II cities, the plan is to execute an
outdoor campaign to cast a wider net. Along with
mass-media buzz, the show’s leads Sunny Leone and
Rannvijay will drive fan engagement through
multiple activities in the digital space.
Over 100 million viewers across India tuned in for
the last season of ‘Splitsvilla’ while 130 million
viewers watched it online, the highest ever for a
youth reality show in India.
'MTV Splitsvilla 9' riding high on sponsorship | TelevisionPost.com
