iDJ
Contributor
- Joined
- 23 Aug 2018
- Messages
- 15,473
- Solutions
- 4
- Reaction score
- 30,571
NBA is shocked to see hundreds of WhatsApp messages that have been exchanged between BARC India’s former CEO – Mr Partho Dasgupta and Mr Arnab Goswami, Managing Director ARG Outlier Media Pvt. Ltd. These messages clearly establish collusion between the two in manipulating ratings to garner greater viewership numbers for Republic TV month after month by fraudulently manually reducing ratings of other channels to give Republic TV an unfair advantage. These WhatsApp messages not only reflect manipulation of ratings but is also about power play. The messages exchanged go on to refer to the appointment of Secretaries, Cabinet reshuffle, access to the PMO and the workings of the Ministry of Information and Broadcasting. This only confirms the many and continuous allegations made by NBA in the last 4 years that ratings were being manipulated by a non-NBA member broadcaster in connivance with BARC’s top management officials.
NBA demands that IBF membership of Republic TV should be suspended with immediate effect till the case related to manipulation of ratings is pending in the court. NBA Board is also of the view that the manipulation of ratings by Republic TV has immensely damaged the reputation of the broadcast industry and therefore it should be kept out of BARC rating system till final court order.
NBA has already conveyed to BARC that ratings are unreliable as far as we can see and should continue to be suspended in light of the recent revelations which shows the arbitrary nature of functioning at BARC. It shows that there are no checks and balances and the ability of a few within BARC to easily change the ratings as they deemed fit, making the system subjective to the whims and fancy of the management versus being an objective transparent system. The Oversight Committee with no representation of broadcasters and just consultants paid by BARC is an eye wash to show autonomy. NBA strongly demands that action should be taken by BARC against these dubious actors, legal and police action should also be taken against those who are responsible for ruining the credibility of BARC and threaten to damage the credibility of the news broadcast business have hitherto gone about their business without any consequences or fear thereof.
http://www.nbanewdelhi.com/assets/uploads/pdf/90_PRESS_RELEASE_18_1_21.pdf
NBA demands that IBF membership of Republic TV should be suspended with immediate effect till the case related to manipulation of ratings is pending in the court. NBA Board is also of the view that the manipulation of ratings by Republic TV has immensely damaged the reputation of the broadcast industry and therefore it should be kept out of BARC rating system till final court order.
NBA has already conveyed to BARC that ratings are unreliable as far as we can see and should continue to be suspended in light of the recent revelations which shows the arbitrary nature of functioning at BARC. It shows that there are no checks and balances and the ability of a few within BARC to easily change the ratings as they deemed fit, making the system subjective to the whims and fancy of the management versus being an objective transparent system. The Oversight Committee with no representation of broadcasters and just consultants paid by BARC is an eye wash to show autonomy. NBA strongly demands that action should be taken by BARC against these dubious actors, legal and police action should also be taken against those who are responsible for ruining the credibility of BARC and threaten to damage the credibility of the news broadcast business have hitherto gone about their business without any consequences or fear thereof.
http://www.nbanewdelhi.com/assets/uploads/pdf/90_PRESS_RELEASE_18_1_21.pdf
