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NDTV 24×7 first Indian news channel to be on Time Warner Cable
MUMBAI: NDTV 24×7 is the only Indian news channel to be available on Time Warner Cable. Already available in 17 million households across 75 countries outside India, the new distribution deal with the US cable giant will further boost the visibility of the channel.
Expanding its reach in the US, news broadcaster New Delhi Television Limited (NDTV) has partnered with Time Warner Cable (TWC) to launch NDTV 24×7 for its subscribers in New York and other cities.
NDTV 24×7 will also be available in the boroughs of Brooklyn and Manhattan, Los Angeles and in Dallas, Austin and Rio Grande Valley region in Texas as part of their South Asian premium packages. NDTV Group CEO Vikram Chandra said, “NDTV is delighted to partner with Time Warner Cable to bring its content and the election to an even wider audience in the US. The US is a very crucial market for us and the launch of the channel on TWC is a testimony to the trust that our affiliates and viewers from all over the world have shown in our brand and our quality over these years.
NDTV AVP network distribution and affiliate sales Rohit Jaiswal added, “We are happy to be the only Indian news channel to be available on TWC and that too right in the middle of the elections. A Time Warner cable subscriber in these regions can now watch the channel by either subscribing to the Hindi Pass Plus or the Passport Pack.”
NDTV 24x7 first Indian news channel to be on Time Warner Cable | TelevisionPost.com