NDTV Prime partners 101India for special series ‘India Unseen’

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Infotainment channel NDTV Prime has tied up with youth content portal 101India.com to air a special series titled ‘India Unseen’.
Launching on 13 December, the series will air every Tuesday at 9 pm on NDTV Prime with a repeat on Wednesdays at 5 pm.
The 13-part series will showcase stories about people, places, subcultures and all that lies within 101India’s content catalogue.
Speaking about the partnership, NDTV Prime head of strategy and brand Shruti Verma Singh stated, “NDTV Prime is very excited about this new partnership. NDTV Prime has always been a channel for the young and discerning Indian audience, and through this partnership with 101India, we wish to bring interesting and unheard stories from across the country to our viewers.”
‘India Unseen’ will feature real stories of people like the barefoot skateboarders of Janwar, the retired postman who built a Taj Mahal for his wife, India’s first female Sumo wrestler, stunt riders who do ballet on bikes and more.
Commenting on the partnership, 101India.com MD and chief creative officer Cyrus Oshidar said, “We are delighted to partner NDTV Network and widen our consumer engagement on a grand scale. This association will push our stories to a larger audience worldwide who are looking for fresh and diverse content.”
NDTV Prime partners 101India for special series ‘India Unseen’ | TelevisionPost.com
 
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