Deepu
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As part of an image makeover of sorts, NDTV Profit will start broadcasting as a dual channel from Monday, 17 March. During market hours, it will air as itself and thereafter, from 9.00 pm to 11.00 pm, as NDTV Prime, showcasing some innovative shows on a daily basis. In a sense, the aim of NDTV Prime is to woo the urban male audience.
Coming to content, a special show titled Ticket to Bollywood has been produced internally with the help of a clutch of producers. Interestingly, it is a one-hour reality show where NDTV will zero in on to-be actors for a film it will be co-producing at a later stage. Currently, auditions for the show are on. “Ticket to Bollywood is a reality show of a GEC (general entertainment channel) scale. 9:00 pm to 10:00 pm is big-bang Bollywood entertainment that will draw eyeballs and not just NDTV viewers,” says NDTV group CEO Vikram Chandra.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/ndtv-prime-to-debut-on-monday-with-reality-show-ticket-to-bollywood-140314
Coming to content, a special show titled Ticket to Bollywood has been produced internally with the help of a clutch of producers. Interestingly, it is a one-hour reality show where NDTV will zero in on to-be actors for a film it will be co-producing at a later stage. Currently, auditions for the show are on. “Ticket to Bollywood is a reality show of a GEC (general entertainment channel) scale. 9:00 pm to 10:00 pm is big-bang Bollywood entertainment that will draw eyeballs and not just NDTV viewers,” says NDTV group CEO Vikram Chandra.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/ndtv-prime-to-debut-on-monday-with-reality-show-ticket-to-bollywood-140314
