Two months after Star India bagged the lucrative Indian cricket media rights, its parent company News Corporation is gearing up for an aggressive play in sports broadcasting in Asia. News Corporation has decided to buy ESPN's 50 per cent stake in their 16-year-old joint venture, ESPN Star Sports (ESS).
In a statement, News Corporation said that it had signed a definitive agreement under which a unit of the company will buy ESPN's stake in ESS.
