NewsX becomes first English channel to hop on to Freedish
Doordarshan has sold two vacant slots on its free direct-to-home (DTH) platform Freedish to English news channel NewsX and Hindi movie channel RT Movies on pro rata basis for Rs 8 crore each.
NewsX is the first English news channel on the Freedish platform, which has mostly Hindi-language channel and a few Marathi channels.
English channels have given Freedish a miss since it mainly caters to the free-to-air (FTA) market. The majority of Freedish customers are based in rural hinterland of Hindi-speaking market (HSM). English channels are mainly focused on urban and semi-urban markets.