Thakur
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MUMBAI:The process of digitisation in India currently seems to be stuck in limbo.Even with several deadlines being set, the country doesn’t seem to have progressed much even in digital addressable systems (DAS) phase II, let alone phases III and
IV. A new report from Media Partners Asia
(MPA) has predicted key findings about the
cable and DTH industry in India between 2013
and 2023.
It expects the next five years to be a period of
robust growth of India’s pay-TV market. MPA
projects that the pay TV industry in the
country will grow from $7.4 billion in revenue
in 2013 to $12.3 billion by 2018.
The growth in revenue will be equal to an
average annual growth rate of 11 per cent
between the years 2013 to 2018. By 2023, it
expects the industry to generate revenues of
approximately $ 16.4 billion. The findings by
MPA were published in the report ‘India Pay-
TV and Broadband-Future Trends’.
The study states that by the end of 2013, India
had approximately 65 million paying digital
subscribers. MPA projections indicate that only
70 per cent of the Indian pay-TV market will
be digitised by 2023.
The total number of TV households in India is
currently pegged at around 160 million with
nearly 20 million on terrestrial only. This will
be the growth opportunity for alternative
platforms as cable and DTH will find it unviable
to penetrate into the interiors of the country.
The Ministry of Information and Broadcasting
(MIB) has given a deadline of 31 December
2014 for completion of digitisation. If one
goes by the MPA report, India has a long way
to go for 100 per cent digitisation.
From 2015 to 2017 will see an upward trend
as DAS will take off in phase III and IV areas.
After 2017, the time will be for consolidation
and monetisation as subscriber growth will
decelerate.
While the growth during 2009 to 2013 was
driven by volume, the next five years will be
led by average revenue per user (ARPU). At the
end of the 2018, pay TV subscribers will hit
165 million and by 2023, it will be 180 million.
This implies a long term penetration of 80 per
cent.
The growth will also give wide space for
alternative platforms such as Doordarshan-
owned Free Dish, headend-in-the-sky (HITS)
and over-the-top media (OTT) apart from cable
and DTH, which will address the need gap
between TV households and pay TV subscribers.
DTH industry revenues are expected to reach
$4 billion by 2018 and $5.5 billion by 2023.
This will be due to healthy subscriber additions
from 2014 to 2016 and by improved churn
and suspension management. The active DTH
subscriber base is expected to grow from 37
million in 2013 to 60 million by 2018 and 70
million by 2023. Thus, DTH will have a 39 per
cent share of the pay-TV market by 2023 and
56 per cent share of the digital market.MORE READ HERE http://www.indiantelevision.com/cable-tv/msos/only-70-per-cent-of-the-indian-pay-tv-market-will-be-digitised-by-2023-mpa-report-140728
IV. A new report from Media Partners Asia
(MPA) has predicted key findings about the
cable and DTH industry in India between 2013
and 2023.
It expects the next five years to be a period of
robust growth of India’s pay-TV market. MPA
projects that the pay TV industry in the
country will grow from $7.4 billion in revenue
in 2013 to $12.3 billion by 2018.
The growth in revenue will be equal to an
average annual growth rate of 11 per cent
between the years 2013 to 2018. By 2023, it
expects the industry to generate revenues of
approximately $ 16.4 billion. The findings by
MPA were published in the report ‘India Pay-
TV and Broadband-Future Trends’.
The study states that by the end of 2013, India
had approximately 65 million paying digital
subscribers. MPA projections indicate that only
70 per cent of the Indian pay-TV market will
be digitised by 2023.
The total number of TV households in India is
currently pegged at around 160 million with
nearly 20 million on terrestrial only. This will
be the growth opportunity for alternative
platforms as cable and DTH will find it unviable
to penetrate into the interiors of the country.
The Ministry of Information and Broadcasting
(MIB) has given a deadline of 31 December
2014 for completion of digitisation. If one
goes by the MPA report, India has a long way
to go for 100 per cent digitisation.
From 2015 to 2017 will see an upward trend
as DAS will take off in phase III and IV areas.
After 2017, the time will be for consolidation
and monetisation as subscriber growth will
decelerate.
While the growth during 2009 to 2013 was
driven by volume, the next five years will be
led by average revenue per user (ARPU). At the
end of the 2018, pay TV subscribers will hit
165 million and by 2023, it will be 180 million.
This implies a long term penetration of 80 per
cent.
The growth will also give wide space for
alternative platforms such as Doordarshan-
owned Free Dish, headend-in-the-sky (HITS)
and over-the-top media (OTT) apart from cable
and DTH, which will address the need gap
between TV households and pay TV subscribers.
DTH industry revenues are expected to reach
$4 billion by 2018 and $5.5 billion by 2023.
This will be due to healthy subscriber additions
from 2014 to 2016 and by improved churn
and suspension management. The active DTH
subscriber base is expected to grow from 37
million in 2013 to 60 million by 2018 and 70
million by 2023. Thus, DTH will have a 39 per
cent share of the pay-TV market by 2023 and
56 per cent share of the digital market.MORE READ HERE http://www.indiantelevision.com/cable-tv/msos/only-70-per-cent-of-the-indian-pay-tv-market-will-be-digitised-by-2023-mpa-report-140728
