Outdoor Channel Asia to expand in APAC, starts with Singapore

[Thakur]

NEW DELHI: Multi Channels Asia (MCA), which is one of Asia-Pacific's largest independent channel provider, will bring its Oudoor Channel (Asia) to Brand New Media's newly launched Multi-Channel Internet TV Network (MCN) across selected Asia-Pacific territories. 
 
Under a new agreement, the territory-by-territory roll-out will commence with the immediate launch in Singapore, followed quickly by a number of other markets.
 
The move will see Outdoor Channel's outdoor sports content becoming a part of BNM's recently launched 4ME network of lifestyle channels. MCA will work closely with BNM – a global content company that owns, creates and operates digital channels for the world's leading brands and broadcasters – to offer select Outdoor Channel programming, as well as develop original and branded content aimed at the fast-growing outdoor lifestyle entertainment category.
 
Multi Channels Asia MD Gregg Creevey said, “With the proliferation of mobile devices, advanced infrastructure, changing media consumption habits and the convergence of social and digital media, the launch of Outdoor Channel's dedicated MCN with Brand New Media in Singapore is part of our digital-first strategy for the region.  The specific in-market MCNs will allow us to accelerate Outdoor Channel's market penetration, and to better reach and engage with the underserved and passionate communities of people who embrace the outdoor lifestyle and its myriad of pursuits.”

http://www.indiantelevision.com/television/tv-channels/english-entertainment/outdoor-channel-asia-to-expand-in-apac-starts-with-singapore-150417

 

[shawl_who]

may be they ll pursue Indian mkt as well, after singapore :huh