Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
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It has partnered and launched properties to
extend the Indie experience to consumers on
ground.
Starting today Pepsi MTV Indies will be
launching two new live properties, a multi-city
gig series titled Pepsi MTV Indies Ribbit in
association with Blue Frog and Pepsi MTV
Indies Live@College that will celebrate the
Indie scene across colleges.
Pepsi MTV Indies Ribbit is a monthly series of
gigs where several bands will be performing.
This week it will be The Supersonics, a Kolkata-
based rock n roll band, which will launch a
new music video and documentary about the
creation of their album titled, 'Heads Up'. The
other performing band will be Parvaaz, a
Bangalore based rock band.
The college festival season will kick off with the
live gig at Umang 2014 - the much celebrated
college festival organised by the Narsee Monjee
College in Mumbai. It will take place on August
16, 2014. Bands such as Spud In The Box and
Swarathma will be performing at the event.
Pepsi MTV Indies has also tied up with the Ziro
Festival of Music which is in its third edition
and is hosted in Arunachal Pradesh. The
festival will be a unique blend of the best
homegrown music from India. The association
aims to provide a platform for young,
unexplored musical talent across the country
to showcase their musical genius.
Explaining the nature of these live offerings,
Sumeli Chatterjee, head, marketing, MTV India
and Pepsi MTV Indies, says, "Through Pepsi
MTV Indies Ribbit, Pepsi MTV Indies
Live@College and our association with Ziro
Festival of Music, we are bringing the indie
side of life closer to where our audiences are.
Through these live associations, we are looking
forward to collaborating with the artists,
crowd sourcing acts on stage, celebrate new
talent and create a whole lot of fun indie
experience along the way. "
Pepsi MTV Indies already exists on TV, digital
and radio platforms. It is now attempting to
take the Indie experience on ground. Pepsi
MTV Indies claims to reach 20 million viewers
across the country through its TV channel. It
has also launched a specially designed app and
website (www.pepsimtvindies.com) that
facilitates music discovery, associated with a
radio channel - Radio One 94.3 GM - for an
exclusively indie music show and is now all set
to bring the whole experience alive for people
to participate in. http://www.afaqs.com/news/story/41650_Pepsi-MTV-Indies-Readies-for-Live-Events
extend the Indie experience to consumers on
ground.
Starting today Pepsi MTV Indies will be
launching two new live properties, a multi-city
gig series titled Pepsi MTV Indies Ribbit in
association with Blue Frog and Pepsi MTV
Indies Live@College that will celebrate the
Indie scene across colleges.
Pepsi MTV Indies Ribbit is a monthly series of
gigs where several bands will be performing.
This week it will be The Supersonics, a Kolkata-
based rock n roll band, which will launch a
new music video and documentary about the
creation of their album titled, 'Heads Up'. The
other performing band will be Parvaaz, a
Bangalore based rock band.
The college festival season will kick off with the
live gig at Umang 2014 - the much celebrated
college festival organised by the Narsee Monjee
College in Mumbai. It will take place on August
16, 2014. Bands such as Spud In The Box and
Swarathma will be performing at the event.
Pepsi MTV Indies has also tied up with the Ziro
Festival of Music which is in its third edition
and is hosted in Arunachal Pradesh. The
festival will be a unique blend of the best
homegrown music from India. The association
aims to provide a platform for young,
unexplored musical talent across the country
to showcase their musical genius.
Explaining the nature of these live offerings,
Sumeli Chatterjee, head, marketing, MTV India
and Pepsi MTV Indies, says, "Through Pepsi
MTV Indies Ribbit, Pepsi MTV Indies
Live@College and our association with Ziro
Festival of Music, we are bringing the indie
side of life closer to where our audiences are.
Through these live associations, we are looking
forward to collaborating with the artists,
crowd sourcing acts on stage, celebrate new
talent and create a whole lot of fun indie
experience along the way. "
Pepsi MTV Indies already exists on TV, digital
and radio platforms. It is now attempting to
take the Indie experience on ground. Pepsi
MTV Indies claims to reach 20 million viewers
across the country through its TV channel. It
has also launched a specially designed app and
website (www.pepsimtvindies.com) that
facilitates music discovery, associated with a
radio channel - Radio One 94.3 GM - for an
exclusively indie music show and is now all set
to bring the whole experience alive for people
to participate in. http://www.afaqs.com/news/story/41650_Pepsi-MTV-Indies-Readies-for-Live-Events
