rahul1117kumar
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The Pro Kabaddi League (PKL) is the most popular non-cricket property in India with a viewership share of 61% followed by the Indian Super League (ISL) at 16% share, according to a BARC India study titled ‘Rise of Indian Sports Leagues’.
However, BARC noted that this is in part because the PKL has had two seasons in 2016, Season 3 in January–February 2016, and Season 4 in June–July 2016. All other properties have had only one season.
The study further stated that 80% of the viewership for non-cricket live sports came from just six properties PKL, ISL, Rio Olympics 2016, Kabaddi World Cup 2016, Premier Badminton League and Hockey India League.
Overall, non-cricket properties contribute to 20% of live match viewership.
Pro Kabaddi League most popular non-cricket property with 61% viewership share: BARC | TelevisionPost.com
However, BARC noted that this is in part because the PKL has had two seasons in 2016, Season 3 in January–February 2016, and Season 4 in June–July 2016. All other properties have had only one season.
The study further stated that 80% of the viewership for non-cricket live sports came from just six properties PKL, ISL, Rio Olympics 2016, Kabaddi World Cup 2016, Premier Badminton League and Hockey India League.
Overall, non-cricket properties contribute to 20% of live match viewership.
Pro Kabaddi League most popular non-cricket property with 61% viewership share: BARC | TelevisionPost.com
