Ravi budhwar
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The Awards will be promoted through on-ground, television, radio and digital activities
BestMediaInfo Bureau | Delhi | December 5, 2011
Reliance Broadcast Network Ltd. and Star India Pvt. Ltd. have announced the 2nd Edition of the BIG Star Entertainment Awards. The BIG Star Entertainment Awards last year was a phenomenal success with a record of 5.78 TVR, one of the highest rated events of the year 2010. Conceptualized by Reliance Broadcast’s intellectual property division, BIG Live, the celebrations promise to just get bigger and grander.
The BIG Star Entertainment Awards seeks to establish a unique platform that gives audiences the opportunity to nominate and vote for their favourite entertainers across the genres of Television, Sports, Films, Music and Dance. Salman Khan, Priyanka Chopra, Jaqueline Fernandes, & Bret Lee are some of the stars that promise to shine down and ensure the best ever usher-in to the New Year!
The award will see talent being judged by the audience, right from nominations to announcing the final winners – ensuring transparency and fair play as the power to vote rests with the audiences. The complete show will have theme around honoring the biggest entertainers across the strongest emotions of the viewers & listeners.
The BIG Star Entertainment Awards will be promoted through a high-decibel marketing plan ranging on-ground, television, radio and digital activities. Reliance Broadcast Network Ltd’s. radio arm 92.7 BIG FM, its television channels BIG MAGIC and the BIG CBS Channels, out of home vertical BIG Street, intellectual property arm BIG Live and its digital initiative, BIG Digital will come together to enable effective promotion of the property across relevant markets pan India. Audience opinion (through SMS & online voting) will select the nominees and winners across the categories.
Commenting on this Rabe .T. Iyer, Business Head – BIG Live, Reliance Broadcast Network Ltd. said “This property has lent a new platform to the entertainment industry in India where the audiences are empowered to choose their favourite entertainers sans jury. Post the roaring success of the awards which debuted last year, we are back with a bigger entertainment line up this year. We are delighted to associate with Star Plus as telecast partners to roll out the second edition of the biggest entertainment awards of the industry.”
Commenting on this, Nitin Vaidya, Business Head-Hindi Channels, Star India said, “The success of the Big Star Entertainment Awards in 2010 was a testimony of the successful experiment where audiences made their vote count in deciding the best of entertainers and in turn got entertained like never before. This year we plan to take this game a notch higher. With Big Star Entertainment Awards 2011, our viewers will celebrate their New Year’s eve with the biggest of the names from the Industry thus being a part of the biggest New Year’s Party.”
