Reliance Broadcast Network has announced that BIG CBS Network which is the JV between Reliance Broadcast Network and CBS Studios International inks the distribution deal for the third channel BIG CBS Spark on Asia`s largest DTH provider- Dish TV. Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV, access to the best music mix from the international and Indian market spread across genres.
The deal takes the total reach of the BIG CBS Channels to a strong 42.5 million house-holds making sure it reaches its international English entertainment content to its relevant target audiences in India.
With excellent synergies into play, the deal helps both businesses benefit with the digitization reform which is in the anvil.
Speaking on the development Salil Kapoor, chief operating officer, Dish TV said, `Dish TV being the pioneer and market leader in DTH industry has now the bouquet of Big CBS channels for all its valuable and love to our 12.5 million subscribers; Dish TV endeavors to bring entertainment at par best in terms of quality content, we hope that our alliance will mutually benefit each other.``
Speaking on the alliance, Vishal Rally, business head, BIG CBS Networks said, ``We are happy to have the BIG CBS Channel Network on Dish TV. This is part of our continued endeavor to reach the world-class content from India`s No. 1 English Entertainment Network -BIG CBS`s stable to audiences seeking English entertainment in India.``
Shares of the company declined Rs 0.35, or 0.63%, to trade at Rs 54.80. The total volume of shares traded was 120,786 at the BSE (3.48 p.m., Wednesday).
