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In a controversial decision, the Information and Broadcasting (I&B) ministry has recommended that news content on DD News be replaced with broadcast of Commonwealth Games for the next 11 days after Prasar Bharati and Ten Sports failed to reach an agreement.
While the CWG telecast will be available to viewers, it will be at the expense of Doordarshan news. The news channel has a viewership of about 2.8 million.
The I&B ministry issued a show cause notice to Ten Sports on Tuesday evening for declining to share the feed with DD Sports.
Confirming the move, I&B secretary Bimal Julka said, "We have recommended to Prasar Bharati to show the games on DD News. The board was of the opinion that it would be a loss of revenue if sports is telecast on DD National."
The Commonwealth Games is considered a sports event of national importance, making it mandatory for the rights holder (Ten Sports) to share the broadcast with Prasar Bharati. Usually, DD telecasts such events on DD National (which is a terrestrial network) and on DD Sports (available on cable and DTH).
However internal estimates by DD revealed that it would incur a loss of Rs 2.5 crore every day, totalling to a loss of Rs 27.5 crore in 11 days if it shifted its regular programming for the Games. The public broadcaster has to share advertising revenue to the tune of 75:25 with 75% in favour of the rights holder, making it a loss-making venture.
Replace news on DD with CWG coverage: I&B ministry - The Times of India
While the CWG telecast will be available to viewers, it will be at the expense of Doordarshan news. The news channel has a viewership of about 2.8 million.
The I&B ministry issued a show cause notice to Ten Sports on Tuesday evening for declining to share the feed with DD Sports.
Confirming the move, I&B secretary Bimal Julka said, "We have recommended to Prasar Bharati to show the games on DD News. The board was of the opinion that it would be a loss of revenue if sports is telecast on DD National."
The Commonwealth Games is considered a sports event of national importance, making it mandatory for the rights holder (Ten Sports) to share the broadcast with Prasar Bharati. Usually, DD telecasts such events on DD National (which is a terrestrial network) and on DD Sports (available on cable and DTH).
However internal estimates by DD revealed that it would incur a loss of Rs 2.5 crore every day, totalling to a loss of Rs 27.5 crore in 11 days if it shifted its regular programming for the Games. The public broadcaster has to share advertising revenue to the tune of 75:25 with 75% in favour of the rights holder, making it a loss-making venture.
Replace news on DD with CWG coverage: I&B ministry - The Times of India