Dinesh jain
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The News Broadcasters Association (NBA) has alleged that the recently launched Republic TV is adopting unethical distribution tactics to garner high viewership numbers.
In a letter to the Telecom Regulatory Authority of India (TRAI), the NBA has claimed that Arnab Goswami’s channel is running multiple feeds on various multi system operators’ (MSO) platforms. This is for the first time that NBA has singularly pointed out one a channel for alleged trade-related malpractices.
The letter has mentioned that the channel has been listed at multiple locations across different genres in the electronic programme guide (EPG) of various MSOs and other distributors on multiple logical channel numbers (LCNs).
Usually, such cases come out in the public and the complaints are filed only after viewership data is released for the time and when a channel had run on multiple frequencies. This is possibly the first time a complaint has been lodged at the time of implementing multiple feeds.
A highly placed source at Republic TV, on condition of anonymity said, “Times Now has been doing this for years, and so have other channels. As we speak, they are running dual feeds on many major distribution networks, including Fastway, Hathway, Indian Cable Net Company Limited (ICNCL), SCOD and a few others.”
As per data from Chrome Data and Analytics, Republic TV’s dual/ triple feed was spotted in 171 cities across the country, with maximum push in the Uttar Pradesh and Uttarakhand markets.
Republic TV resorts to 'multiple feed' for viewership, NBA writes to TRAI
In a letter to the Telecom Regulatory Authority of India (TRAI), the NBA has claimed that Arnab Goswami’s channel is running multiple feeds on various multi system operators’ (MSO) platforms. This is for the first time that NBA has singularly pointed out one a channel for alleged trade-related malpractices.
The letter has mentioned that the channel has been listed at multiple locations across different genres in the electronic programme guide (EPG) of various MSOs and other distributors on multiple logical channel numbers (LCNs).
Usually, such cases come out in the public and the complaints are filed only after viewership data is released for the time and when a channel had run on multiple frequencies. This is possibly the first time a complaint has been lodged at the time of implementing multiple feeds.
A highly placed source at Republic TV, on condition of anonymity said, “Times Now has been doing this for years, and so have other channels. As we speak, they are running dual feeds on many major distribution networks, including Fastway, Hathway, Indian Cable Net Company Limited (ICNCL), SCOD and a few others.”
As per data from Chrome Data and Analytics, Republic TV’s dual/ triple feed was spotted in 171 cities across the country, with maximum push in the Uttar Pradesh and Uttarakhand markets.
Republic TV resorts to 'multiple feed' for viewership, NBA writes to TRAI