Romedy Now completes 2 years

[Dinesh jain]

English general entertainment channel (GEC) Romedy
Now has completed two years and as per Broadcast Audience Research council(BARC). India data, the
channel today commands 58 per cent share viewership
in the genre. Additionally,18 shows out of the top 25
shows in the English GEC genre are on Romedy Now.

What’s more, as compared to last year, the channel’s ad
rates have also gone up by 50 - 60 per cent.

Since its launch on 22 September, 2013, Romedy Now
has been home to some of the most romantic movies and
funniest shows. Shows like FRIENDS, Ally Mcbeal, Witches
Of East End, 2 Broke Girls , Friends With Better Live s
and Jane The Virgin have all partnered in the growth of the
channel and have contributed to its success.

Speaking on the channel completing two years, Times
Television Network head English entertainment cluster
senior vice president Vivek Srivastava said, “The channel
has done very well in the last two years in terms of
numbers. We are constantly number one in BARC India
and TAM Media Research (TAM). Romedy doesn’t
command the share of mind but the share of heart and
that’s the strength of our brand. The channel command 58
per cent viewership in the genre and in the last 13 weeks,
18 shows out of the top 25 shows in English GEC space
are on Romedy Now. That is the power of the content we
have. Moreover, Romedy Now is not compared with the
movie channels’ segment but with the English
entertainment space. That said, even if it were compared
with the movie channels’ segment, it holds the leadership
position.”

Recently Romedy Now added an extra hour of content
with The Ellen DeGeneres Show, which is being simulcast
in India with the US . “The mood of the channel determines
the content that we acquire and the mood of the channel
is happy. So any romantic movie or feel good factor will
feature on the channel and that is the kind of content that
we acquire,” he added.


http://www.indiantelevision.com/television/tv-channels/english-entertainment/romedy-now-completes-2-years-commands-58-share-in-english-gecs-blurb-what-s-more-as-compared-to-last-year

 

[SarFa]

Congratulations To Romedy Now :clap:tup

 

[kumarvishwas]

Romedy Now plans to reintroduce HD feed soon
Times Television Network’s Romedy Now, which has completed two years, is planning to reintroduce the high-definition feed for the channel soon. Times Television Network senior VP, head English entertainment channel cluster Vivek Srivastava said that the feed had been closed because it was not feasible. Now, however, distribution platforms are asking for the hybrid channel. Romedy Now commands 58 per cent market share and has 18 of the top 25 shows in the English GEC category. “It is the hard work that is paying off. Comparatively a very young brand, Romedy Now has outdone many of the older channels in the English GEC category. The channel today commands a 58 per cent share in the English category, which is more than the others put together. 18 of the top 25 shows in the English GEC category are on Romedy Now,” said Srivastava. Srivastava said that in the second year the channel managed to double ad revenue. “Romedy Now has strong emotional appeal. We don’t try to hard sell the channel.” Categories that are present on the channel include auto, jewellery and FMCG. He noted that effective rates have risen by 50–60 per cent.

Read more at: Romedy Now plans to reintroduce HD feed soon | TelevisionPost.com | TelevisionPost.com