Dileep Kumar
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MUMBAI: Are you an avid Dance India Dance fan? Well, then get ready to wait as the most rated non-fiction property of Zee TV will come back with a new season after a good one year.
The show which has caught on to the audience's heart with jaw dropping performances for more than seven years, has decided to take a break and come back next year with an all new, refreshing and exciting new season.
Confirms the maker himself, Essel Vision Productions producer Nitin Keni, “With back-to-back launches, there is too much of DID happening.” From introducing the Indian audiences to dance forms like locking and popping, hip hop moves to ‘slo-mo’ style, to making dance popular among all age-groups, DID has done it all. And through the DID sub-franchisees (DID LiL Masters, DID Super MomsandDID Doubles), the channel has ensured that all the age groups have been explored to the optimum.
“Whether it’sCinestars ki Khojor otherwise, DID needs to be given rest,” adds Keni. Replacing the dance reality programme is Zee's talent hunt show -Cinestars ki Khoj. Come 28 June and the channel is all set to revive its popular format every weekend at 9 pm. The mega auditions is slated to start from 20 June at RK Studios.
“Zee TV has always stood for celebrating the talent of India’s common man. In 1995, the channel created the Mecca of singing talent in the country withSa Re Ga Ma Paand introduced the entertainment fraternity to some of its leading singers. The year 2009 saw a landmark in the history of Indian television when we launchedDance India Dance, giving hope to a million dance enthusiasts across the country. The show not only emerged as one of reality television’s biggest successes but opened up several new career avenues in dance for its participants,” says Zee TV programming head Namit Sharma.
So while the currently running DID will be replaced byCine Stars ki Khoj, post that the channel and the makers (Essel Vision) are planning to get backSa Re Ga Ma Paon-board.
Reveals Keni, “We are thinking ofSa Re Ga Ma Paagain, although it has not done really well in the past few seasons, considering people no longer are classically oriented, but we are thinking about it now.”
A media planner believes that though it is a good decision to take a break fromDance India Dance,but considering the show’s popularity, the viewers might take some time to digest. “Undoubtedly, it has been a wonderful journey for the channel with DID. The show not only helped them in getting good numbers but also a large number of advertiser’s, season after season. GettingSa Re Ga Ma Paon-board is a good move, but the challenge for the channel is to make it competitive, bigger and better than the previous seasons.” Sa Re Ga Ma Pa to make a comeback as DID takes a sojourn | Indian Television Dot Com
The show which has caught on to the audience's heart with jaw dropping performances for more than seven years, has decided to take a break and come back next year with an all new, refreshing and exciting new season.
Confirms the maker himself, Essel Vision Productions producer Nitin Keni, “With back-to-back launches, there is too much of DID happening.” From introducing the Indian audiences to dance forms like locking and popping, hip hop moves to ‘slo-mo’ style, to making dance popular among all age-groups, DID has done it all. And through the DID sub-franchisees (DID LiL Masters, DID Super MomsandDID Doubles), the channel has ensured that all the age groups have been explored to the optimum.
“Whether it’sCinestars ki Khojor otherwise, DID needs to be given rest,” adds Keni. Replacing the dance reality programme is Zee's talent hunt show -Cinestars ki Khoj. Come 28 June and the channel is all set to revive its popular format every weekend at 9 pm. The mega auditions is slated to start from 20 June at RK Studios.
“Zee TV has always stood for celebrating the talent of India’s common man. In 1995, the channel created the Mecca of singing talent in the country withSa Re Ga Ma Paand introduced the entertainment fraternity to some of its leading singers. The year 2009 saw a landmark in the history of Indian television when we launchedDance India Dance, giving hope to a million dance enthusiasts across the country. The show not only emerged as one of reality television’s biggest successes but opened up several new career avenues in dance for its participants,” says Zee TV programming head Namit Sharma.
So while the currently running DID will be replaced byCine Stars ki Khoj, post that the channel and the makers (Essel Vision) are planning to get backSa Re Ga Ma Paon-board.
Reveals Keni, “We are thinking ofSa Re Ga Ma Paagain, although it has not done really well in the past few seasons, considering people no longer are classically oriented, but we are thinking about it now.”
A media planner believes that though it is a good decision to take a break fromDance India Dance,but considering the show’s popularity, the viewers might take some time to digest. “Undoubtedly, it has been a wonderful journey for the channel with DID. The show not only helped them in getting good numbers but also a large number of advertiser’s, season after season. GettingSa Re Ga Ma Paon-board is a good move, but the challenge for the channel is to make it competitive, bigger and better than the previous seasons.” Sa Re Ga Ma Pa to make a comeback as DID takes a sojourn | Indian Television Dot Com
