Sri Adhikari Brothers (SAB) Group’s music and youth channel Mastii has rolled out an awareness initiative with the campaign Karo Theek #BanoDheet.
The campaign will be spread through four TVCs telecast on all the channels of the network, including Mastiii, Dabangg, Dhamaal Gujarat, Maiboli and Dillagi.
The campaign was flagged off on 26 December and focuses on making the youth ‘Dheet’ (stubborn) to not just bring about a change in them but also in everyone around them, targeting to make a better nation.
Reaching out to 173 million viewers in India, the thought of #BanoDheet was conceptualised and produced internally by the SAB Group.
SAB Group CEO Manav Dhanda said, “Through #BanoDheet initiative, we stand to rekindle the inner spirit of the youth to build a better nation and a new India in 2017 by becoming ‘Dheet’/stubborn to do the right thing always. The TVCs, produced by Katalyst Creates, a division of SABGROUP, attempt to bring about a behavioural and attitudinal change in society as an extension to our PM’s vision of a conscientious nation. We highly appreciate the media partners, who have associated with us in our efforts to achieve our objective with our campaign.”
The #BanoDheet campaign focuses on building awareness and instil the thought of being stubborn to achieve a larger goal of pushing the youth to make a better India. It has taken into consideration four key pressing issues—eve teasing, corruption, littering, and drinking & driving.
The campaign garnered support from various media partners, namely RED FM 93.5 as radio partner, DNA and Dainik Savera as print partners, Minimax Ads Pvt Ltd and Coral Media as outdoor partner, Vyoma Technologies as digital screen partner, and Spykar as apparel partner.
SAB Group launches youth campaign across channels | TelevisionPost.com
The campaign will be spread through four TVCs telecast on all the channels of the network, including Mastiii, Dabangg, Dhamaal Gujarat, Maiboli and Dillagi.
The campaign was flagged off on 26 December and focuses on making the youth ‘Dheet’ (stubborn) to not just bring about a change in them but also in everyone around them, targeting to make a better nation.
Reaching out to 173 million viewers in India, the thought of #BanoDheet was conceptualised and produced internally by the SAB Group.
SAB Group CEO Manav Dhanda said, “Through #BanoDheet initiative, we stand to rekindle the inner spirit of the youth to build a better nation and a new India in 2017 by becoming ‘Dheet’/stubborn to do the right thing always. The TVCs, produced by Katalyst Creates, a division of SABGROUP, attempt to bring about a behavioural and attitudinal change in society as an extension to our PM’s vision of a conscientious nation. We highly appreciate the media partners, who have associated with us in our efforts to achieve our objective with our campaign.”
The #BanoDheet campaign focuses on building awareness and instil the thought of being stubborn to achieve a larger goal of pushing the youth to make a better India. It has taken into consideration four key pressing issues—eve teasing, corruption, littering, and drinking & driving.
The campaign garnered support from various media partners, namely RED FM 93.5 as radio partner, DNA and Dainik Savera as print partners, Minimax Ads Pvt Ltd and Coral Media as outdoor partner, Vyoma Technologies as digital screen partner, and Spykar as apparel partner.
SAB Group launches youth campaign across channels | TelevisionPost.com
