Dinesh jain
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With assembly elections round the corner,
Prabhatam Group-owned Sadhna TV Group has re-entered
the Bihar market by expanding the coverage of its news
channel Sadhna News Bihar/Jharkhand to the state.
Launched in December 2008, Sadhna News Bihar/
Jharkhand was a dedicated news channel for Bihar and
Jharkhand. However, the company later withdrew from
Bihar and limited the scope of the channel to Jharkhand
only.
The channel is looking to make hay as political parties are
expected to splurge big money on advertising to reach out
to the voters. The politically significant state will
determine the future course of politics in the country.
ETV Bihar/Jharkhand, Sahara Samay Bihar/Jharkhand and
Maurya TV (Zee Purvaiya) are the main players in the
market.
Apart from Sadhna News Bihar/Jharkhand, the company
also owns and operates four more channels, which include
two news channels (Sadhna News Uttar Pradesh/
Uttarakhand and Sadhna News Madhya Pradesh/
Chhattisgarh) and two devotional channels (Sadhna Bhakti
and Ishwar TV).
The channel will be promoted primarily through outdoor
hoardings.
The company had recently got a licence for a non-news
channel named Positive Health. “We don’t have any plans
to launch anything at this point,” Gupta said.
Sadhna TV Group’s news channel re-enters Bihar market ahead of elections | TelevisionPost.com
Prabhatam Group-owned Sadhna TV Group has re-entered
the Bihar market by expanding the coverage of its news
channel Sadhna News Bihar/Jharkhand to the state.
Launched in December 2008, Sadhna News Bihar/
Jharkhand was a dedicated news channel for Bihar and
Jharkhand. However, the company later withdrew from
Bihar and limited the scope of the channel to Jharkhand
only.
The channel is looking to make hay as political parties are
expected to splurge big money on advertising to reach out
to the voters. The politically significant state will
determine the future course of politics in the country.
ETV Bihar/Jharkhand, Sahara Samay Bihar/Jharkhand and
Maurya TV (Zee Purvaiya) are the main players in the
market.
Apart from Sadhna News Bihar/Jharkhand, the company
also owns and operates four more channels, which include
two news channels (Sadhna News Uttar Pradesh/
Uttarakhand and Sadhna News Madhya Pradesh/
Chhattisgarh) and two devotional channels (Sadhna Bhakti
and Ishwar TV).
The channel will be promoted primarily through outdoor
hoardings.
The company had recently got a licence for a non-news
channel named Positive Health. “We don’t have any plans
to launch anything at this point,” Gupta said.
Sadhna TV Group’s news channel re-enters Bihar market ahead of elections | TelevisionPost.com
