superdudebuddy
Member
- Joined
- 7 Jan 2014
- Messages
- 1,225
- Reaction score
- 314
Satyamev Jayate’s social media explosion
MUMBAI: Although the first episode of Aamir Khan’s ‘Satyamev Jayate 2′ on Star Plus garnered mixed response among television viewers, the show exploded on social media platforms.
As per statistics provided by the channel to TelevisionPost.com, the campaign got 9.9 million positive responses from viewers (as on 6 March) and 3,903,310 missed calls were received. There were 40,369 followers on Twitter and 725,067 members on Facebook. The other statistics run like this: 17,772 site comments, 57,524 SMS responses, 5,028,011 video views on the digital platform YouTube and 37,125 responses on the petition to vote for change. The marketing campaign for the new season of the show was conceptualised around the thought of ‘Jinhe Desh Ki Fikr Hai’.
The campaign was spread across various platforms including TV, print, outdoor, digital and radio. Another key element integral to the campaign was a series of on-ground activations with ambient touch-points called ‘Fikr Touch points’ created across the country to take forward the campaign message.
The second season of the show aimed to carry forward from the impact created in the first season by laying a greater emphasis on digital media through the use of an integrated approach covering various digital touch points like mobile, social media and web throughout the year.
The efforts paid off for the channel and the show when the opening episode of Satyamev Jayate’s vote for change campaign received 4 million missed calls (as on 6 March).
The top 10 regions from where the channel received the miss calls included Maharashtra/Goa, Bihar/Jharkhand, Delhi, Madhya Pradesh/Chattisgarh, Mumbai, Uttar Pradesh East, Gujarat, Rajasthan, Karnataka and Punjab.
Read Full Here
MUMBAI: Although the first episode of Aamir Khan’s ‘Satyamev Jayate 2′ on Star Plus garnered mixed response among television viewers, the show exploded on social media platforms.
As per statistics provided by the channel to TelevisionPost.com, the campaign got 9.9 million positive responses from viewers (as on 6 March) and 3,903,310 missed calls were received. There were 40,369 followers on Twitter and 725,067 members on Facebook. The other statistics run like this: 17,772 site comments, 57,524 SMS responses, 5,028,011 video views on the digital platform YouTube and 37,125 responses on the petition to vote for change. The marketing campaign for the new season of the show was conceptualised around the thought of ‘Jinhe Desh Ki Fikr Hai’.
The campaign was spread across various platforms including TV, print, outdoor, digital and radio. Another key element integral to the campaign was a series of on-ground activations with ambient touch-points called ‘Fikr Touch points’ created across the country to take forward the campaign message.
The second season of the show aimed to carry forward from the impact created in the first season by laying a greater emphasis on digital media through the use of an integrated approach covering various digital touch points like mobile, social media and web throughout the year.
The efforts paid off for the channel and the show when the opening episode of Satyamev Jayate’s vote for change campaign received 4 million missed calls (as on 6 March).
The top 10 regions from where the channel received the miss calls included Maharashtra/Goa, Bihar/Jharkhand, Delhi, Madhya Pradesh/Chattisgarh, Mumbai, Uttar Pradesh East, Gujarat, Rajasthan, Karnataka and Punjab.
Read Full Here
