Scientific Atlanta forges alliance with cable operator Susquehanna

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Cable TV viewers in the US will now be able to play
interactive games like backgammon,checkers and poker on Explorer digital interactive set-tops, thanks to Scientific Atlanta's alliance with Susquehanna Communications.
Susquehanna subscribers, who play on its
Classic Games channel, will be able to compare
their performance with other system
subscribers on top 10 leader boards.
Scientific-Atlanta, a leading supplier of digital
content distribution systems, gave the cable
operator Classic Games through a simple
software download to a cable headend. It is
stored on an application server and delivered
as per the subscriber's requirement to the
Explorer digital interactive set-top.
Susquehanna is among the top 20 cable
companies in America with a 2,00,000
customer base. The service is first being
offered in York and Williamsport, Pennsylvania
and Brunswick, Maine.
The deal comes shortly after an ITV gaming
report, predicting the market for interactive
television games in Europe and America to
cross 8.5 million users by the end of the year.
By offering enhanced facilities like interactive
games, Susquehanna expects increased digital
penetration and subscriber loyalty, by ensuring
active participation.
Susquehanna's Digital Premium Services gives
subscribers 14 showtime channels, The Movie
Channel, nine HBO channels, six channels of
Cinemax, as also a maximum of 45 channels
airing commercial-free digital music, an
interactive on-screen guide and parental
controls. 38 digital pay per view channels are
also on Susquehanna's offer list. Scientific Atlanta forges alliance with cable operator Susquehanna | Indian Television Dot Com
 
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