MUMBAI: The Hindi general entertainment channel (GEC) genre has seen a slight dip in overall viewership as the top five channels lose some eyeballs in the week ended 26 April.
Sony Entertainment Television (SET) is the only channel to post an increase as it surges ahead of sister channel SAB.
As per TAM data for the Hindi-speaking markets (sourced from the subscribers), Star Plus lost 48 million GVMs (gross TV Viewership in million) in the week to end with 743 million GVMs. It is still leading the genre with a gap of 298 million GVMs from second-ranked Zee TV.
The Hindi GEC category dropped to 2,636 million GVM from 2,710 million in the trailing week.
Here is how the Hindi GECs performed:
Star Plus sits on top with 743 million GVMs, down from 791 million in the trailing week.
Zee TV is No. 2 with 445 million, down from 473 million.
Colors is at No. 3 with 423 million, down from 433 million.
Life OK is at No. 4 with 350 million, down from 389 million.
SET is No. 5th with 297 million, up from 244 million.
SAB is 6th with 260 million, down from 266 million.
IPL starts taking toll on Hindi GECs, top 4 witness drop in ratings
MUMBAI: It may be slow but like every year, the Indian Premier League (IPL) has started to show its impact on the popular Hindi general entertainment genre. This is evident from the rise of MAX, the official broadcaster of the IPL.
Weighed under the Hindi movie category (during the IPL window, it telecasts movies), MAX saw a rise for the second consecutive week. The category ended the week with 1,331 million GVMs, up 74 million compared to last week. The four-week category average is 1083 million GVMs. On the other hand, the top Hindi GECs have witnessed a fall in viewership in the week ended 26 April.
Sony Entertainment Television (SET) was the sole exception. While it was not unexpected of Star Plus to lose incremental GVMs (gross television viewership in millions) which it had clocked in the previous week on the back of the world TV premiere of the Salman Khan-starrer ‘Jai Ho’, the other major GECs (Zee TV, Colors, Life OK and SAB) collectively lost 83 million GVMs. SET was the only gainer, thanks to ‘Umang’ which it aired twice and clocked a gross viewership of 29 million.
It also surged ahead of SAB to claim the fifth position. Star Plus, while still retaining its No. 1 position, shed 48 million GVMs in Week 17, as per TAM data for Hindi-speaking markets (sourced from subscribers). Incidentally, Star Plus got the maximum number of shows (read eight) in the top 10 fiction shows list.
Star Plus’ share in the genre (non-FTA GECs) remained 29.2 per cent. While holding on to the second spot in the pecking order, Zee TV also lost 28 million GVMs. Only one show from the channel found a place in the top 10 list. No. 3 Colors, meanwhile, saw a marginal drop with 423 million GVMs (433 million in the previous week).
Among other channels, both Life OK and SAB incurred marginal losses. The Hindi GEC category witnessed total GVMs of 2,734 million, down 85 million compared to 2,819 million GVMs it had grabbed in the week-ago period. The last four-week average of the category stands at 2,838 million GVMs.
Top 10 fiction shows
Star Plus had eight shows (‘Diya Aur Baati Hum’, ‘Saathiya Saath Nibhana’, ‘Mahabharat’, ‘Yeh Rishta’, ‘Veera’, ‘Saraswatichandra’, ‘Pyaar Ka Dard Hai’ and ‘Yeh Hai Mohabbatein’), Zee TV and SAB had one show each—‘Jodha Akbar’ and ‘Tarak Mehta Ka Ooltah Chashma’ respectively—in the 10 most watched fiction shows list. No show from Colors, Life OK, or SET featured in the list.
Top non-fiction/ weekend programmes
Colors’ non-fiction show ‘Comedy Nights with Kapil’ continued to top the category with 7.0 million, which happens to be significantly lower than its average. This was followed by ‘Khataron Ke Khiladi’ with 5.8 million. Zee TV’s ‘DID Little Masters 3’ was at No. 3 with 3.9 million, while SET’s ‘CID’ was fourth with 3.8 million. Zee TV’s latest comedy show ‘Gangs of Hansipur’ claimed the fifth place with 2.7 million.
New launches/events/film premieres The world TV premiere of ‘Hansi to Phansi’ on Colors fetched 3.0 million GVMs, which contributed a gross viewership of 17 million. Zee TV’s ‘Gangs of Hansipur’ (Sat–Sun 8 pm) opened with a viewership of 2.7 million while the movie premiere of the animated ‘Mahabharat’ got the channel 2.4 million GVMs, contributing a gross viewership of 13 million.
SET aired ‘Umang’ at 2 pm and 5 pm on Sunday, thereby garnering a viewership of 2.7 million and 2.1 million GVMs respectively.
Time spent per viewer
Star Plus’ TSV dropped to 180 minutes from 188 minutes while Zee TV’s dropped to 117 minutes from 124 minutes in the previous week. Colors’ TSV was at 114 minutes (from 115 minutes). Life OK’s TSV dropped to 97 minutes from 106 minutes, whereas SAB’s increased to 91 minutes from 89 minutes. SET’s TSV increased to 83 minutes from 70 minutes last week.
Channel reach
While Star Plus’ reach dropped from 126.3 million to 124.1 million, Zee TV’s declined to 113.7 million (from 114.1 million). Colors’ reach this week decreased to 111.6 million from 112.8 million in the preceding week. Life OK’s reach dropped to 108.6 million from 110.4 million while SET’s increased to 107 million (from 105 million). SAB’s reach also dropped to 85.4 million, from 89.8 million in the previous week.
